Marketing planing gruop project Assignment Example | Topics and Well Written Essays - 2500 words

Marketing planing gruop project - Assignment Example In a typical marketing mix, product offering plays the utmost level of importance and acts as a key aspect to draw customers. The dimension of product includes several constitutes such as branding, packaging, features and quality. At the same time, a few essential credentials such as concept, objective and uniqueness of the product are required. A product can be tangible and intangible. Tangible product has physical evidence, on the contrary, intangible product does not have a physical appearance, and thus, it can be asserted as a service (Lamb et al., 2008). Om Organics is a range of luxurious and chemical free personal care products has been developed for the conscious consumers who are willing to accept diverge to the current beauty industry standards. The product that will be offered to the target customers will include ‘Juicy Creme Lotion’. This product is primarily developed for nourishing and hydrating skin with freshly extracted mixture of fruits and juices.   Customer can find the detail regarding this product online by accessing the web address http://www.omorganicscanada.com/#!product/prd1/2038204345/juicy-creme-lotion. The key objective of the product is to change the traditional trend of beauty products, in order to ensure neither chemical and nor environmental effect. Use of petrochemicals or parabens has been strictly omitted. During the execution of this luxurious and beauty product (Juicy Creme Lotion), several ingredients have been used which include Aqua, Carthamus Tinctorius (Safflower), Camellia Oleifera (Camellia) Seed Oil, Caprylic/Capric  Triglyceride (coconut oil), Aloe Barbadensis Leaf Juice, Stearate (and) PEG 100 Stearate, Silk Amino Acids, Cetyl  Alcohol, Glycerin,   Isopropyl Myristate, DL-Panthenol,  Fragrance, Phenoxyethanol (and) Caprylyl Glycol (and)  Sorbic Acid, Allantoin, Psidium Guajava (Guava) Fruit  Extract, Ananas Sativus (Pineapple) Fruit