Sustainable MARKETING campaign for Virginia Community Capital Inc Essay

Sustainable MARKETING campaign for Virginia Community Capital Inc - Essay Example More than the investments and the banking solution provided by the multi-million dollar enterprise, the services of the entity are directed to produce a positive impact on the community. The housing loans and investment solutions provided by Virginia Community capital Inc. for the housing and infrastructure development projects in the economy are aimed at benefit the economically weaker section of the community. The housing projects are also funded by the company in the geographically backward areas of the community. VCC was founded in 1995 and operated in micro lending projects in 3 countries till 2005. The organization transformed into a large multimillion dollar community development financial institution with its equity base rising to 17 million dollar. The capital base of the entity grew from 15 million dollar in 2005 to 19 million dollars in 2007 (Virginia Community Capital, 2013, p.1). The asset base grew to 28.3 million dollars by 2007. VCC has been involved in 23 housing pro jects aimed at community development in Virginia. The activities of VCC have created 623 housing facilities that are affordable to the economically weaker sections of the community. ... The company could plan to undertake activities of sustainable marketing campaign for delivering regulated community development financial services to this new market that has not been done earlier. The target market of Southside where VCC has planned to deliver funding solutions through savings programs and advisory services which had no or limited market penetration in the earlier stages have been shown in the map as given below (Virginia Community Capital, 2013, p.1). The Southside is the one of the vast regions of Virginia in which the Virginia Community Capital Inc. has provided investment solutions to the enterprises for carrying out economic housing development projects in order to create affordable housing facilities and increase the scope of employment in the region. The rationale behind choosing the customers of this market is to narrow the economic gap by increasing the purchasing power of the people through services like savings program, advisory services for fund investme nt in housing projects, etc. The savings programs would allow the economically downward sections of the communities of Southside to be able to purchase accommodation facilities that are already available at affordable prices in the economic housing development projects. Thus VCC would be able to play a crucial role in the stimulating the demand for the housing and facilities that are already available from the housing development projects. VCC: marketing campaign and its goals The three areas of interest for VCC in the marketing campaign are the people of the community, the planet or the communities in which VCC has the objective to achieve sustainable economic development through funding of housing projects

Business ethics Essay Example | Topics and Well Written Essays - 1500 words - 1

Business ethics - Essay Example Opponents of this idea argue that regulation, contrary to what it is supposed to be, is never done in the interests of the shareholders in the market, but for the benefit of a few people who use regulatory officials to make the market favourable to them. On the other hand, there are those who feel that regulation is necessary in order to bring sanity in the market. This probably has to do with the fact hat in the early days of the invention of the securities markets, there was a lot of misconduct by corrupt traders who used dishonest methods to benefit themselves at the expense of the other traders, especially the smaller traders who did not have a good clue of how the market worked. This led to the exploitation of many people and, in New York’s Wall Street, this unregulated, dishonest trading almost led to the collapse of the whole securities market. Because of such issues, most people felt hat the market does not have enough mechanisms to regulate itself and should therefore be regulated by the government. There are those who believe that the market is now mature and cannot be easily regulated like it was in the earlier days. They believe that whether regulated or not, the securities market will still perform well. ... While this kind of outsourcing has received a lot of criticism due to it perceived lack of patriotism, due to the fact that the directors of such firms are accused of exporting the labour market while there are so many unemployed people in the local economies, it can be applied in a positive way (Crowther & Rayman-Bacchus 107). Some of the issues which a firm like Adidas would have to consider in order to ensure that it is in the right direction would have to include employee policy. Fair pay and fair working hours Due to the fact that Adidas is looking for cheaper labour, it is very easy to be tempted to create sweat shops as has happened by so many firms, including firs from the developed world, where they abuse their workers in the developing world. In developing world, there are no tight employment regulations and employee protection laws. This fact, combined with the fact that poverty makes people in these countries to be willing to do any work under any conditions makes it easy for the employee to be abused and unfairly exploited without being able to complain. A firm like Adidas should take advantage of these conditions, not to abuse the employees but to set precedence as to how these employees must be treated and how to make sure that the employees reap happy fruits of their labour. This can be possible even after paying them relatively well in comparison to the local economy, the firms still saves a lot compared to what it would have to pay in the developed world. Question 3 Adidas, with regard to its actions seems to have a genuine interest in developing its people. However, being a for-profit firm, it would be misleading to think that this is purely philanthropy, otherwise if it was there would be no