The Effects Of Global Warming On The Air Pollution

Qianwen Shi 7/31/2015 Thesis Statement Nowadays, we are facing a lot of environmental threats, and the main of them are air pollution, water pollution and global warming. Substances that may harm living things or damage non-living things cause air pollution. Some common atmospheric pollutants are carbon monoxide, methane, nitrogen oxides, sulfur dioxide and so on. Industry production, usage of non-clean energy and vehicles are three main sources of air pollution. Water pollution includes natural pollution and man-made pollution. Due to the dissolution of geological, atmospheric precipitation leaching, erosion on the ground, mix the various pollutants into the water. Man-made pollution is made by industrial wastewater, daily life sewage and pesticide and fertilizer pollution. Global warming is related to greenhouse gases such as carbon dioxide and methane. Due to the existence of greenhouse gases, the radiation, which comes from the Sun and reaches the Earth’s surface, is reflected back to Earth, ma king the temperature of Earth’s surface higher and higher. The influence of all these three problems can be classified into three kinds. First is human. Since air, water and temperature are essential factors that lives require, environmental pollution threats the living situation and human health. Let’s image the possible result of this tendency. The average life span will be shorter and shorter. The possibility of getting sick will be higher and higher. This is really horrible.Show MoreRelatedGlobal Warming And Its Impact On Our Earth1676 Words   |  7 Pagesour Earth. These issues include air, water, and environmental problems that we, as a global society, contribute to everyday. These concerns create major impacts that pertains to much of the globe and the world in which we inhabit today, compared to the world we lived in 50 years ago. Frequent statements that contribute to the overall thought of global warming include the following: how the community supplies detrimental factors to the Earth to cause global warming, and how can the community contributeRead MoreThe Effects Of Air Pollution On The Climate And Civilization Essay1571 Words   |  7 Pagesand not being able to breathe the air because it is too toxic; imagine if severe weather conditions, such as droughts and heat waves was the everyday norm. If action is not taken to reduce the amount of pollution humanity emits into the air, there will be detrimental effects on the climate and civilization. For instance, air pollution harms the health of people, causing respiratory issues, and air pollution negatively affects the climate, causing global warming. Both issues are also detrimental toRead MoreAir Pollution and Global Warming - Summary1696 Words   |  7 PagesAir Pollution and Global Warming SCI 275 Cheryl Wilson September 30, 2012 Tori Robinson Air pollution causes global warming through the greenhouse effect, according to the United States Environmental Protection Agency. The greenhouse effect occurs when greenhouse gases trap and heat energy from the sun and prevent it from escaping Earths atmosphere and entering space.† (EPA, 2012) Atmospheric pollutions are caused by gasses and solid particulates released into the atmosphere. The most hazard atmosphericRead MoreThe Effects Of Air Pollution On Our Lives1304 Words   |  6 PagesDuring the recent years, air pollution has been the main cause of health problems in this society. Air pollution has caused so many health related sickness to the life we live in now. Air pollution has brought in high increases of poisonous gases that impact the weather by global warming, and the air we breathe. As we breathe this toxic air we get in the same chemicals that are mostly found in cigarettes. Some people could get many diseases breathing this kind of air today, because the cigarettesRead MoreGlobal Warming And Its Impact On Our Earth1384 Words   |  6 Pagesthe destruction of our Earth. These issues include air, water, and environmental problems that we contribute to everyday. These concerns create major impacts that pertains to much of the globe and the world in which we inhabit today, compared to the world we lived in 50 years ago. Frequent questions that contribute to global warming include the following: how and why does the community supply detrimental factors to the Earth to cause global warming, and how can the community contribute to the repairRead MoreCauses Of Air Pollution Essay874 Words   |  4 PagesAir Pollution Poignant Matters Air pollution refers to a chemical, physical or biological alteration to the atmospheric air. It results whenever harmful gasses, smoke, or dust enters the atmosphere and in turn, hinders the survival of animals and plants as the air contains toxic substances. The survival of human beings and animals greatly depend on the combination of gasses in the atmosphere; slight disruption of this composition can cause devastating effects on their existence. An imbalance in theseRead MoreAir Pollution Essay: Greenhouse Gases and Climate Change1489 Words   |  6 PagesAir pollution and greenhouse gases are the reason for the planet as it is today; the reason why we see campaigns flooding the media informing us to ‘switch off’, ‘save the planet’ and ‘turn down the heat’ and the reason why the government is trying to develop a successful scheme, such as the carbon tax scheme, to reduce air pollution caused by major industries. Air pollution and greenhouse gases are the two immediate causes of global warming and climate change. Air pollution occurs when chemicalsRead MoreAir Pollution : A Threat Of Humans And Nature1198 Words   |  5 PagesAir Pollution: A Threat to Humans and Nature Gary Moore states in his book Living with the Earth that one of the first recorded air pollution events in the United States happened in 1948 in Donora, Pennsylvania. Pollutants from steel manufacturing in the area caused an inversion, the phenomenon whereby cool air is trapped underneath warmer air above and air pollutants are trapped. Seventy people died and over six thousand people suffered from symptoms such as nausea, headaches, and irritation toRead MoreThe Effects Of Global Warming On The Environment767 Words   |  4 PagesHow does the daily action of driving a car contribute to global warming pollution and other air pollutions? Economic growth has triggered an explosion in the automobile industry, but along with that expansion comes consequence. The motor vehicle business has increased air pollution, causing acid rain, and has also contributed to global warming. Global warming is the process of the earth heating up due to increased levels of gases such as carbon dioxide, on the the leading emissions from cars. MostRead MoreThe World Of Global Warming1012 Words   |  5 Pagesfossil fuels without recognition of the repercussions it has on the environment and our well-being. Air pollution causes climate change, shown through the increase in greenhouse gases, and environmental and health effects. Although global warming is a relatively newly found epidemic, it has the support of science and should no longer be a topic of debate. Svante Arrhenius warned the world of global warming in 1896, but it was more than half a century before any other scientist decided to pay attention

Since the beginning of time, sexism has been a prominent...

Since the beginning of time, sexism has been a prominent barrier between the genders. Women may have the same political rights, however they are still degraded and seen as inferior to men. So, women in politics are now trying to prove that they are just as capable as men are. However, their attempts are being suppressed due to the inappropriate comments against them. Sexist remarks in the media against female political candidates is the reason why there is a smaller amount of women in government. The most adequate of women are being scared away from the political race because of the sexist attacks against women in government. The most suitable women look at past candidates and witness the attacks on them and choose to avoid the political†¦show more content†¦Ã¢â‚¬Å"Of course it’s one of those questions that I don’t think a man has ever been asked when he is running for office,† says Nancy Pelosi, current House Minority Leader after she was asked about her children when she was running for office. Dont talk about if shes had some plastic surgery unless youre going to talk about the fact that hes had hairplugs. Dont talk about if shes a fit mother if youre not going to talk about whether hes a fit father, states Jehmu Green, president of the Womens Media Center explaining Gloria Steinems concept of reversibility which calls for equal treatment for female candidates. Potential voters are not capable of fairly reviewing the issue positions of a female candidate due to amount of unfair questions they deceive during debates or speeches. Sexism in media against female candidates has a huge impact on their political success. For one, sexist remarks against female candidates influence their voters. Sexist remarks made by the media influences almost every potential voter less likely to cast a ballot in favor for the female candidate. A hypothetical congressional race between women candidate Jane Smith and male candidate Dan Jones was introduced to a group of survey participants. Half of the T a i t 2! participants were exposed to sexist remarks against the women candidate, while the other half was only exposed to attacks against her policy positions.Show MoreRelatedSexism in the Workplace2282 Words   |  10 Pagesis denying one a job because of his/her race or gender, or treating others unfairly because of his/her race or gender. Discrimination can lead to quitting a job, and possibly doing something harmful to oneself or to the aggressor. Different ways of discrimination occurs very often in the workplace. The most common would be, sexism against women; because men are the more dominant figure in today s society they receive more jobs, than do women Sexism is described as â€Å"discrimination or devaluation basedRead MoreHow Gender Gaps Within The Music Industry Essay2602 Words   |  11 Pagesany sides but rather to inform how gender gaps in the music industry still exist and plays a big role in society and the workplace, and to show how women feel and think about this issue as well as the challenges women face, for being in a career that it is view as a male dominating industry, and the complications and obstacles that come with it, such as gender discrimination, sexism, and sex symbols. Women in the Music Industry: Does a Gender Gap Exists? No longer are we livingRead MoreWomen Are More Emotional Than Men1848 Words   |  8 Pagesâ€Å"Despite efforts to recruit and retain more women, an unambiguous gender disparity persists within academic science† (Tillman 1). In Alex and me by Irene Pepperberg, we were introduced to the Science world and the lack of diversity that exists based on the idea that women are more emotional than men, which affect their study and possibly lead to a biased experimental result. This paper focuses on exploring the obstacles Pepperberg faced based on her gender, and also the qualities present in both maleRead More Riot Grrrl: Empowering Women and Changing the World Essay2925 Words   |  12 PagesThis was an issue faced by many women in the early 90’s who were interested in the punk rock scene, yet were unable to have their voices be heard, until now. Riot grrrl, a radical feminist movement that thrived in the underground punk scene has challenged the media to take a step back a nd recognize the women involved to be able to portray and express themselves without the need of society’s written standards of how or what the ideal woman should be. In Kevin Dunn and May Farnsworth’s article, â€Å"We ARERead MoreReligious Beliefs Were Behind The Salem Witch Trials2016 Words   |  9 Pageshigher power. Their true motives lay in the political and social issues of the time, with Salem Town’s division due to two disputing families, the ever-present fear of smallpox, and the male population’s immense opposition to female independence and sexuality. Thus, while society had strong religious beliefs, they were merely a pretext for the political and social factors of family conflict, disease, and fear of women that were the true bases for the accusations dealt in 1692. While Puritan religiousRead MoreDoes Social Inequality Exist in Jamaica3694 Words   |  15 Pagesinequalities; it occurs when ideology and power combine to make one group of people feel inferior to another. From a sociological perspective people are able to assess both opportunities and constraints that characterize their lives as it relates to age, sex, gender, race and class and based on this, many ills that the world faces today are derived from some person’s blatant disregard for differences. A prejudice is a preconceived belief toward a particular group while discrimination is a behavior (an action)Read MoreWomen s Rights And Representation Of Society, Media, And The Workforce2662 Words   |  11 Pages2:23-24 Women and men were created equally. The belief that women were the weaker sex has spread around the globe since the early days. From that condescending thinking, the stereotype that women are ‘inferior’ to men has developed; however in progressive thinking, women were created equally. As stated in the American Constitution, ‘All men are created equal’ therefore women should have equal rights and representation in society, media, and the workforce. The role of women has changed over time, butRead MoreAnnotated Bibliography on the Role of Feminism and Women in Buddhism5082 Words   |  21 Pagesï » ¿ Introduction Women in religion are so often swept away by the more prominent achievements of the male members of their order. This does not mean that these women did not play a formative role in their religion, but their stories are often unrecorded or ignored and their contributions are devalued. It is easy to believe that this is isolated to one religion that we might feel particularly uncharitable towards, however my research has shown that this happens in almost all religions around theRead MoreGender Pay Gap14271 Words   |  58 PagesOverview * Background * Current Situation * Outlook * Pro/Con * Chronology * Short Features * Maps/Graphs * Bibliography * The Next Step * Contacts * Footnotes * About the Author * * Comments | Gender Pay Gap | Are women paid fairly in the workplace? | March 14, 2008 †¢ Volume 18, Issue 11 | By Thomas J. Billitteri Introduction Former Goodyear manager Lilly Ledbetter won more than $3 million in a pay-discrimination suit against the tire firm, but theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael

Food and Beverage Management Samples †MyAssignmenthelp.com

Question: Discuss about the Food and Beverage Management. Answer: Analysis of the interview findings The Food and Beverage Manager of Beyond India seemed to be a busy person. The interviewer had to beg for giving a time from his busy schedule. Shedding light on his personality, he is a proud manager of Beyond India of an Indian outlet in Australia, Beyond India. He looks after the efficient functioning of the outlet, which includes checking the orders of the customers; preparation of the dishes; performance appraisals among others (Beyondindia.net.au 2017). This is not an arduous task for him as he has skilled and efficient assistants to support him in the Front and Back Office operations. He provides enough encouragement and support to his assistants, so that they can perform their operations in an efficient and effect manner (Davis et al. 2013). The customer care executives handle the Front Office operations, where the needs, demands and requirements of the guests are dealt with. On the contrary, Back Office operations are managed by the officers who are flexible with Excel functi ons. He annually checks the reports of employee performance for properly appraising them. Coordination is maintained in both these operations. Data from the Front Office is sent to the Back Office for creating budgets. Sometimes he personally supervises the performance of the employees to mitigate the instances of errors. One of the interesting facts is the training, which enhances the preconceived skills, expertise and knowledge of the employees regarding the basicmanagement skills (Yang et al. 2014). The courses of the training include basic hospitality operations, ethical considerations, policies, and finance among others. One of the other findings of the interview is the cash for regulating the finance in the business operations. According to the statements of the Food and Beverage Manager of Beyond India, the payments of the online orders are made through the means of account transfer. For this, when the customers make payments for the orders, their email IDs are taken, so that the news of special discounts and offers, can be transmitted to them (Wu, Huang and Chou, 2014). Within this, one of the important issues is the security of the customers and organizational profile. For ensuring the security of the customers profile, the manager of Beyond India along with the Board of Directors, is conducting meetings. The main topic of these meetings is to adopt latest and modern security software. Evaluation of the findings and its effectiveness on the foodservice operations The manager of Beyond India is entrusted with a huge and diversified hospitality enterprise to manage. This aligns with the functions he is expected to perform in terms of his qualifications (McNally and Tophoff 2015). As a matter of specification, looking after the efficient execution of the business operations is the most important function of the manager of Beyond India. Feeling proud about his designation is good on one hand; however boasting about the post might be harmful in terms of his professionalism. Ensuring coordination between the Front and Back Office operations aligns with the responsibilities of a manager of Beyond India. Delving deep into the operations, front and back are the two parameters of the outlet. Having assistants for these operations reflects the practice of partnership working, which saves a lot of time regarding the achievement of successful completion of the projects in hand. Supervising the reports of the published data reflects the awareness of the manager of Beyond India towards the performance of the employees in terms of the allocated duties (Beyondindia.net.au 2017). Approval of the drafts of these data projects the participative management style, which enhances the stability in the relationship between employee, employers, manager of restaurant outlets like Beyond India and the directors (Kotas 2014). Along with this, it also enriches the aspect of professional communication. Financial aspect gains an important position among all the issues projected in the interview. Consciousness towards this parameter enables the companies and organizations to strengthen the productivity. Here, there is a need for indulging in relationships and contracts with the members of the Trade Union. The major drive behind this is to avert encountering instances of financial crisis, inflation and fluctuating prices of the raw materials. One of effective methods in this direction is to prepare the budget much in advance, so that additional requirements can be met before the actual execution of the tasks (Ivert et al. 2015). In view of the increased online orders, the need for security software is justified. This has several connotations. On one hand, it reflects the business expansion of the outlet; on the other hand, it aggravates the risk of cyber crimes. Countering this, the discussion here needs to be on the methods used for regulating the finance. As per the statements of the manager of Beyond India, the payments are made through account transfer, which requires less time and efforts. For this, the account numbers and email IDs need to be valid and authentic (Kafetzopoulos and Gotzamani 2014). The GPS trackers in the profile of the manager of Beyond India are effective in terms of controlling the cash flows from the internal environment to the external ones. The alert button is vital in terms of identifying the third party interference. One of the other aspects of the budget is the shareholder investment. It is not possible for the organization alone to handle all the aspects of business. Some investments are made by the shareholders. Herein lays the reference of suppliers, distributers, agency partners among others, who play a major role in conveying the latest trends and activities of the outlet to the customers (Dopson and Hayes 2015). Estimations regarding the investments by shareholders help the manager of Beyond India to plan the revenue generation as well as addition of value to the profit margin. This estimation is the keystone for predicting the market share, which enhances the clarity of the managers of Beyond India regarding the position within the competitive ambience. Adherence to the competitive policies helps Beyond India to indulge in fair trade and transaction amidst the competitive ambience (Beyondindia.net.au 2017). This fairness is the cornerstone towards the achievement of customer satisfaction and retaining it. In terms of account transfer, this fairness is of utmost importance in terms of proper transmission of the message from the sender to the receiver. The presence of Responsibility Centers helps the outlet Beyond India to control the budget (Dopson and Hayes, 2015). This Centre takes the help of various systems, which automatically excavates the errors within the budgets. There are three subdivisions of the Responsibility Centre- Cost Centre, Revenue Centre, Profit Centre and Investment Centre. Pondering upon the names of the Centres, all play an important role in regulating the budget of the outlet, Beyond India. Tracking the Cost of the raw materials in the market enhances the Clarity of the foreign delegates to make investments (D opson and Hayes, 2015). This regulation is a further assistance in estimating the revenue and value, which would be added to the profit margin. From the findings, it can be concluded that, encouragement and motivation of the manager inspires the employees to expose better performance. Along with this, conscious attitude towards the regulation of finance reflects the attempts towards achieving customer satisfaction. The Responsibility Centers acts assistance for the outlet, Beyond India in terms of practicing financial control, the main item of which is the cost, revenue, investments and the total profit achieved (Dopson and Hayes 2015). References Beyondindia.net.au (2017). About us. Available at: https://www.beyondindia.net.au/ [Accessed on 15th September 2017] Davis, B., Lockwood, A., Pantelidis, I. and Alcott, P., 2013. Food and beverage management. Routledge. Dopson, L.R. and Hayes, D.K., 2015.Food and beverage cost control. John Wiley Sons. Fried, G. and Mumcu, C. eds., 2016.Sport Analytics: A Data-driven Approach to Sport Business and Management. Taylor Francis. Ivert, L.K., Dukovska-Popovska, I., Kaipia, R., Fredriksson, A., Dreyer, H.C., Johansson, M.I., Chabada, L., Damgaard, C.M. and Tuomikangas, N., 2015. Sales and operations planning: responding to the needs of industrial food producers.Production Planning Control,26(4), pp.280-295. Ivert, L.K., Dukovska-Popovska, I., Kaipia, R., Fredriksson, A., Dreyer, H.C., Johansson, M.I., Chabada, L., Damgaard, C.M. and Tuomikangas, N., 2015. Sales and operations planning: responding to the needs of industrial food producers.Production Planning Control,26(4), pp.280-295. Kafetzopoulos, D.P. and Gotzamani, K.D., 2014. Critical factors, food quality management and organizational performance.Food Control,40, pp.1-11. Kotas, R., 2014.Management accounting for hotels and restaurants. Routledge. McNally, J.S. and Tophoff, V., 2015. Stacked in your favor: you can increase your chances for organizational success by upgrading your risk management and internal control.Strategic Finance,96(10), pp.30-40. Wu, P.H., Huang, C.Y. and Chou, C.K., 2014. Service expectation, perceived service quality, and customer satisfaction in food and beverage industry.International Journal of Organizational Innovation (Online),7(1), p.171. Yang, C.L., Huang, R.H. and Liao, S.J., 2014. Customer Requirement Based on Quality Planning and Improvement for Food and Beverage Management.Service Science and Management Research,3, pp.25-33.

Value Creation in the Global Apparel Industry free essay sample

The apparel industry is considered a buyer driven, highly profitable and fast moving industry, and it is therefore imperative for Zara to understand the external environment in order to maintain its dominance. Although Zara’s value chain is difficult to copy, Zara must continually look out for new threats and opportunities, and be prepared to instantly move on them with new strategies and state of the-art- technologies. Competitive Environment: Zara’s principal key issue is rivalry in the apparel retailing market, mainly from GAP and HM. Swedish HM differs from Zara because they outsource all of their production, spend more money on advertising and are price oriented. Likewise, they are both European based companies, fashion forward at lower price retailers and have a strong international expansion strategy. U. S. -based Gap has a number of advantages, including brand recognition, more stores and bigger revenues. In does not have however Zara’s cheap chic fashion appeal. We will write a custom essay sample on Value Creation in the Global Apparel Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Economic Environment: As the market is labor intensive despite continually advancing technology, labor costs are a major issue. While more and more retailers source from low labor cost countries to benefit from the cost advantages associated with it, Zara insists on sourcing mainly from Europe and relying on its in-house design and production, which provides advantages such as short lead times, effective logistics control and high response rates to clothing trends. The major impact of currency rates on operational and labor costs make Zara financially vulnerable due to the European currency’s strong value. Political Environment: More than 40 percent of Zara’s garments are manufactured in Spain. Although this ensures timely delivery and service, any disruption caused by uncontrollable political factors, such as terrorist attacks from the Basque separatist group Eta, which is very active in the country, could shut down nearly half of the production and affect Zara dramatically. Socio-cultural Environment: Zara’s expansion plans include markets such as the U. S. and Asia.

Free MBA Program †No-Cost Online Business Courses

Free MBA Program - No-Cost Online Business Courses A free MBA program may sound too good to be true, but the fact is that nowadays you can get a well-rounded business education free. The internet has provided a way for everyone around the world to learn more about any topic theyre interested in. Some of the best colleges, universities, and business institutions in the world offer free business courses that can be completed at your convenience. These courses are self-guided, which means that you study independently and at your own pace. Will the Free MBA Program Result in a Degree? You will not receive college credit or a degree when you complete the free courses detailed below, but you may get a certificate of completion after finishing some of the courses, and you will definitely get started on the education you need to start or manage a business. The skills you pick up could also be of value in your current position or in a more advanced position within your field. The idea of completing an MBA program without earning a degree may seem disappointing, but remember, the essential point of an education is to gain knowledge, not a piece of paper. The courses shown below have been chosen to create an MBA program that provides a general business education. Youll find courses in general business, accounting, finance, marketing, entrepreneurship, leadership, and management. Accounting Understanding basic accounting procedures is important for every business student, whether you plan to enter the accounting field or not. Every individual and business uses accounting in day-to-day operations. Take all three courses to get a well-rounded view of this topic. Introduction to Accounting:  This introductory course from the U.S. Small Business Administration provides an overview of accounting. The course takes approximately 30 minutes to complete. Choose from a text-based or video-based option.Bookkeeping Course: This free online bookkeeping course is a text-based course that covers basic bookkeeping topics, such as balance sheets, cash flow statements, and debits and credits. You should participate in all course activities to cement knowledge and then test yourself with post-lesson quizzes.Principles of Financial Accounting: This University of Alaska course delves deeper into financial accounting. Lectures are delivered via slides. The course also includes homework assignments and a final exam. Advertising and Marketing Marketing is important for any business that sells a product or service. If you plan to start your own business, work in management, or pursue a career in marketing or advertising, it is essential to learn the psychology of advertising and marketing processes. Complete all three courses to gain a thorough understanding of both topics. Marketing 101:  This free business course from the U.S. Small Business Administration offers an overview of marketing with an emphasis on reaching a wider customer base. The course takes approximately 30 minutes to complete.Principles of Marketing:  Provided through Study.com, this free online course includes a series of nearly 100 short video lessons. Each video covers a specific topic and includes a post-lesson quiz.Advanced Marketing: This free MBA course from NetMBA provides detailed text-based lessons on a variety of marketing topics. Entrepreneurship Whether you plan to start your own business or not, entrepreneurship training is an important part of a general business education. This knowledge can be useful for everything from branding to product launches to project management. Explore both courses to learn about the different aspects of entrepreneurship. Introduction to Franchising: This U.S. Small Business Administration course introduces students to franchising and provides tips on choosing a franchise. The course takes approximately 30 minutes to complete.Starting a Business: This free entrepreneurship course from MyOwnBusiness.org covers key start-up topics including writing a business plan, building a business, and operation management. The course includes instruction, quizzes, and other learning materials. Leadership and Management Leadership skills are extraordinarily important in the business world,  even if you dont work in a supervisory capacity. Taking courses in leadership and management will teach you how to manage both people and the day-to-day operations of a business, department, or project. Take all three courses to gain a full understanding of management and leadership principles. Principles of Management: Study.com provides an extensive video-based course focused on business management. The course is divided into short easy-to-digest lessons, each with a post-lesson quiz.Leadership Lab: This free leadership lab from MITs Sloan School of Management consists of videos, lecture notes, assignments, and other learning materials.Business Management and Leadership: This free MBA course from Master Class Management is a mini MBA program that results in a certificate of completion. MBA Program Electives Business electives are a great way to further specialize in a topic that interests you. Here are a couple of electives to consider. You can also search out your own to focus your studies on something that interests you. Business Law: This introductory business law course from Education-Portal.com consists of short video lessons. You can test your knowledge at the end of each portion with post-lesson quizzes.Strategic Human Resources Management: MITs Sloan School of Management  offers text-based lecture notes, assignments, and a final exam focused on  human resource management strategies.   Get Real Course Credit If you would rather take courses that result in some sort of certificate or even a university recognized degree without enrolling in business school and paying a sizable tuition bill, you may want to consider looking at sites like Coursera or EdX, both of which offer courses from some of the top universities in the world. Coursera offers certificate courses and degree programs that start as low as $15. Admission is required for degree programs. EdX offers university credits for a small fee per credit hour.

The Definition of Hydrometer

The Definition of Hydrometer A hydrometer or hydroscope is a device that measures the relative densities of two liquids. They are typically calibrated to measure the specific gravity of a liquid. In addition to specific gravity, other scales may be used, such as API gravity for petroleum, Plato scale for brewing, Baume scale for chemistry, and Brix scale for wineries and fruit juices. The invention of the instrument is credited to Hypatia of Alexandria in the latter part of the 4th century or early 5th century. Hydrometer Composition and Use There are several different types of hydrometers, but the most common version is a closed glass tube with a weighted bulb at one end and a scale going up the side. Mercury used to be used to weight the bulb, but newer versions may use lead shot instead, which is much less hazardous in case the instrument breaks. A sample of liquid to be tested is poured into a sufficiently tall container. The hydrometer is lowered into the liquid until it floats and the point where the liquid touches the scale on the stem is noted. Hydrometers are calibrated for various uses, so they tend to be specific for the application (e.g., measuring fat content of milk or proof of alcoholic spirits). How a Hydrometer Works Hydrometers function based on Archimedes principle or the principle of flotation, which states a solid suspended in a fluid will be buoyed up by a force equal to that of the weight of the fluid that is displaced. So, a hydrometer sinks further into a liquid of low density than into one of high density. Examples of Uses Saltwater aquarium enthusiasts use hydrometers to monitor the salinity or salt content of their aquariums. While the glass instrument may be used, plastic devices are safer alternatives. The plastic hydrometer is filled with aquarium water, causing a tethered float to rise according to salinity. Specific gravity can be read on the scale. Saccharometer - A saccharometer is a type of hydrometer used to measure the concentration of sugar in a solution. This instrument is of particular use to brewers and winemakers. Urinometer - A urinometer is a medical hydrometer used to indicate patient hydration by measuring the specific gravity of urine. Alcoholmeter - Also known as a proof hydrometer or Tralles hydrometer, this device simply measures liquid density but isnt used to directly measure proof of alcohol, since dissolved sugars also affect the reading. In order estimate alcoholic content, measurements are taken both before and after fermentation. The calculation is made after subtracting the initial reading from the final reading. Antifreeze Tester - This simple device is used to determine the ratio of antifreeze to water used for engine cooling. The desired value depends on the season of use, hence the term winterizing when its important the coolant doesnt freeze.

Reading reflection 7 Essay Example | Topics and Well Written Essays - 500 words

Reading reflection 7 - Essay Example However, I agree that to the issue that there calls for reform since zero-tolerance policies have done little to help the countrys troubled youths (Springer & Roberts, 2011). Yes, these juvenile are all troubled teens. There is scientific confirmation that the teen years are a time of significant transition. Adolescents tend to have significant neurological deficiencies that result in limitations of judgment. Research proposes that when teens are exposed to risk factors such as neglect, abuse and poverty among others, they are psychologically predisposition to violence. Adolescents as compared to competent adults are less morally culpable for what they do and are more capable of change and rehabilitation. However, let us look at the broad picture. We have a moral obligation to sustain our established institutions because they have created and they help maintain law and order. The Institute for Juvenile Research was founded on the basis of aiding in dealing with this issue on a psychological basis. This has gone a long way in assisting the juvenile court systems since they come up with prevention strategies (Springer & Roberts, 2011). We are not in colonial times anymore so that we send youth home for a court-observed whipping. Today’s youths are highly sophisticated and with generally inadequate funding and fluctuating public support, the juvenile justice system has fallen short of meeting the challenge presented during the past decade. The juvenile justice system needs to be revitalized so that it will reverse juvenile trends, offer effective treatment, ensure appropriate sanctions and once again rebuild public confidence. Since the first juvenile court was established in 1899 in Chicago, 1L, a variety of strategies has been pursued to address the particular issues posed by juvenile offenders. Results have been mixed and it’s critical for young people to be aware that they

American vs. UAE Culture Essay Example | Topics and Well Written Essays - 1000 words

American vs. UAE Culture - Essay Example The culture of this country has unique social and cultural characteristics, which include dialects, music, art, social habits, cuisine, and folklore. This has made the country unique and diverse ethnically and racially. One major contributing factor was the large-scale immigration from many different countries through the history of the country (Graham, 2008). The major influencers of American culture came from the British. That is, English, Scottish, and Irish settlers who colonized the colonial America. This contributes greatly to the spread of English language, the legal system, and the cultural inheritances. It resulted to formative influence. The rest of the influences came from Germany, France, and Italy. The culture of America encompasses both liberal and conservative elements. The country also has military and scientific competitiveness, political structures, and risk taking expressions. This has challenged me in a great way and I have always admired this culture. Their polit ical structures are accommodative of the foreign investors who contribute in large scale in the USA economy. Their political structures have influenced the world over and play a major role to determining and overseeing that democracy and peace have been maintained in the world. I am a great advocator of democracy and I feel that the will of the majority of these people should be respected. In this country, I would feel free to interact with various business people who have been my mentors (Marsden, 2006). The American culture is also characterized by consistent ideological principles such as individualism, egalitarianism, and faith in freedom and democracy. The culture is also shaped by the variety of expressions due to the countries lager geographic scale and demographic diversity. The culture is also flexible and it is highly symbolic. It has invited researchers to research on it and most of them have found out that the culture is mythic. They mean that the culture of this country is a mystery that is yet to be unveiled. Other researchers say that the culture is exceptionalism (Neil & Kean, 1997). The culture also includes some principles, which evolved from the Native Americans including other cultural and ethnic subtitles. The dominant of these cases is the inclusion of the culture of African Americans and different cultures from Latin Americans. These cultures are highly exported to the modern world through mass media such as television, which are the greatest influencers in the modern world. Other influencers have been radio, music and books (Plotnicov, 1990). There is no official language in the US but 30 federal states have passed a legislation, which makes English the official language. However, the culture of this country accommodates other foreign languages. There are 891 different languages spoken in this country Spanish being the second language spoken by many people. I am conversant with the English language and this would not pose a threat when I go there to do business. Being from United Arabs Emirates, the dominant religion in my country is Islam. The Muslim people are mostly conservative in their culture and like to uphold what they believe in. However, the religion of America is mostly Christian. This has shaped the country a lot in terms of their attitude. Majority of the Americans claim that religion played an important role in their lives. This is according to Pew Global Attitudes Project, of

2013 to 2017 - China Market Soft Drink Manufacturing Research Report Essay Example for Free

2013 to 2017 China Market Soft Drink Manufacturing Research Report Essay In China, soft drinks refer to those natural or artificial beverages with the alcohol content less than 0. 5% in the total volume. Small amount of alcohol may be contained in a soft drink, but such alcohol is the ethyl alcohol which is used in dissolving essences, flavorings and pigments, or the by-products of lactic acid beverages. With the rapid increase in Chinese peoples living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products enjoy great popularity in China, the market demand is huge. Currently, there are various types of soft drinks sold in the market with many strong competitors. In 2012, the total output volume of China soft drinks is 130. 2401 million tons, increasing by 10. 73% YOY. From 2000 to 2012, the output volume of China soft drink industry increased by 7 times, with a CAGR of 20. 7%, which is far higher than the growth rate of GDP, presenting a well development competence. When the output volume increases, the varieties of China soft drinks also increase to provide more options for consumers. See more:Â  Masters of Satire: John Dryden and Jonathan Swift Essay Among all varieties of soft drinks, carbonated beverages take up the largest proportion of China soft drink industry, while the proportion of natural mineral water in soft drink industry increases continuously. At present, carbonated beverages, bottled drinking water, fruit and vegetable drinks and tea drinks have become the four major categories of soft drinks in China. In 2012, the output volume of carbonated beverages was 13. 1129 million tons, decreasing by 18. 38% YOY. The output volume of fruit juices and vegetable juices was 22. 2917 million tons, increasing by 16. 09%. The output volume of bottled drinking water amounted to 55. 6278 million tons, up by 16. 16% YOY. And the output volume of other drinks reached 39. 2077 million tons, increasing by 13. 76% YOY. China soft drink market can be divided into several major market segments, including carbonated beverages, fruit and vegetable beverages, bottled drinking water, tea drinks, protein beverages and other drinks. For a long period, bottled drinking water and carbonated beverages have accounted for the largest proportion of the market, followed by protein beverages and fruit and vegetable beverages. Tea drinks have also increased their market share and created a huge consumption market. However, with the development of social economy, the improvement of peoples living standard and the formulation of healthy consumption concept, the competition structure of soft drink market will encounter a great change. Influenced by the emerging healthy consumption concept, it can be predicted that the proportion of carbonated beverages in the market will decline, while healthy beverages, such as tea drinks, protein beverages and fruit and vegetable juices, will become the mainstream of the market in the near future. However, consumers of carbonated beverages are mainly between 16 and 25 years old, mainly teenagers. They worship fashion instead of nutrition. Since such young consumer group is unlikely to diminish, there is a huge market demand for carbonated beverages. Therefore, it will take a long-term process to lower the carbonated beverage market. In recent years, functional drinks have become the highlight in China soft drink market. It indicates that China functional drink market has been established after a period of market development. At present, China functional drinks mainly include sport drinks (with Mizone and Gatorade as representatives), energy drinks (with Red Bull and Lipovitan as representatives), and vegetable protein drinks (with Jiaduobao and Wong Lo Kat as representatives). There is a huge market potential for China functional drinks. As a sun-rising industry in China, soft drink industry enjoys consumption per capita much lower than that of developed countries. Rural residents spend much less on soft drinks. Based on the huge domestic market, there is an enormous development space for China soft drink industry. With high degree of marketization, China soft drink industry has attracted many international drink magnates to establish their businesses in China, which will result in fierce market competition. Besides, confronted with the new situation, the competition of China soft drink industry has been transferred from product competition to industry chain competition. In this sense, the marketing model of soft drink enterprises has also been transferred from brand operation into channel model and structure and channel management. Channel resources, especially terminal resources have become the focus of competition. It is estimated by CRI that the output volume of China soft drinks will maintain a growth rate of over 8%, which will be higher than that of GDP. Through this report, the readers can acquire the following information: Supply and Demand Status of China Soft Drink Industry Operation Status of Sub-industries of China Soft Drink Industry Competition Status of China Soft Drink Industry Major Soft Drink Manufacturing Enterprises in China Influencing Factors and Development Trend of Soft Drink Industry Investment and Development Recommendations for Soft Drink Industry The Following Enterprises and People are proposed to purchase this report: Soft Drink Manufacturing Enterprises Upstream Soft Drink Enterprises, Such as Essence Manufacturing Enterprises, Pigment Manufacturing Enterprises, and Enterprises in Charge of Packing Soft Drink Distributing Enterprises Investors and Research Institutes Concerned About Soft Drink Industry Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526 Table Of Content 1 Overview on China Soft Drink Manufacturing Industry, 2012 1. 1 Definition and Category 1. 1. 1 Definition 1. 1. 2 Industry Chain of Soft Drink Manufacturing Industry 1. 2 Major Products 1. 3 Role of Soft Drink Manufacturing Industry in China Economy 2 Development Environment of China Soft Drink Manufacturing Industry, 2012-2013 2. 1 Economic Environment 2. 1. 1 China Economy 2. 1. 2 Global Economy 2. 2 Policy Environment 2. 1. 1 Analysis on Policies 2. 1. 2 Policy Trend 3 Operation Status of China Soft Drink Manufacturing Industry, 2008-2012 3. 1 Current Status 3. 1. 1 Total Output Value 3. 1. 2 Output Volume 3. 1. 3 Fixed Asset Investment 3. 1. 4 Industry Scale 3. 1. 5 Operation Status 3. 1. 6 Financial Index 3. 2 Regional Distribution 3. 2. 1 Scale Distribution 3. 2. 2 Profit Distribution 3. 2. 3 Guangdong 3. 2. 4 Henan 3. 2. 5 Jiangsu 3. 2. 6 Zhejiang 3. 2. 7 Shandong 4 Competition Status of China Soft Drink Manufacturing Industry, 2012 4. 1 Barriers to Entry and Exit 4. 2 Competition Structure 4. 2. 1 Bargain Ability of Upstream Suppliers 4. 2. 2 Competition Among Existing Enterprises 4. 2. 3 Bargain Ability of Downstream Clients 4. 2. 4 Threats of New Entrants 4. 2. 5 Threats of Substitutes 4. 3 Development Features 4. 3. 1 Mergers and Acquisitions by Foreign Capital 4. 3. 2 Preference for Brand Consumption 4. 3. 3 Product Competition Transferring to Industrial Chain Competition 4. 3. 4 Rich Product Varieties 4. 5 Operation Models 4. 5. 1 Business Model 4. 5. 2 Profit Mode 5 Industry Chain of China Soft Drink Manufacturing Industry, 2012-2013 5. 1 Upstream Industries 5. 1. 1 Fruit Industry 5. 1. 2 Vegetable Industry 5. 1. 3 Sugar Industry 5. 1. 4 Package Industry 5. 1. 5 Influences of Upstream Industries on Soft Drink Manufacturing Industry 5. 2 Downstream 5. 2. 1 Resident Incomes 5. 2. 2 Resident Consumption Expenditures 5. 2. 3 Influences of Downstream Industries on Soft Drink Manufacturing Industry 6 Sub-industries of China Soft Drink Manufacturing Industry, 2008-2017 6. 1 Carbonated Beverage Industry 6. 1. 1 Operation Status 6. 1. 2 Regional Distribution 6. 1. 3 Development Trend 6. 2 Bottled Drinking Water Industry 6. 2. 1 Operation Status 6. 2. 2 Regional Distribution 6. 2. 3 Development Trend 6. 3 Fruit Vegetable Juice Industry and Fruit Vegetable Drink Industry 6. 3. 1 Industry Overview 6. 3. 2 Regional Distribution 6. 3. 3 Development Trend 6. 4 Milk Beverage Industry and Vegetable Protein Drink Industry 6. 5 Solid Drink Industry 6. 6 Tea Drink Industry and Other Soft Drink Industry 7 Major Soft Drink Manufacturing Enterprises in China, 2012 7. 1 Hangzhou Wahaha Group Co. , Ltd. 7. 2 Master Kong Drink Holdings Co. , Ltd. 7. 3 VV Group Co. , Ltd. 7. 4 Uni-president (China) Investment Co. , Ltd. 7. 5 Coca-Cola Bottle Manufacturing (Dongguan) Co. , Ltd. 7. 6 Xiamen Yinlu Foods Co. , Ltd. 7. 7 Red Bull Vitamin Drink Co. , Ltd. 7. 8 Jiangxi Runtian Beverage Co. , Ltd. 7. 9 Nongfu Spring Co. , Ltd. 7. 10 Beijing Huiyuan Food and Beverage Group Co. , Ltd. 7. 11 Coconut Palm Group Co. , Ltd. 7. 12 Jiaduobao Group 8 Forecasts on Investment and Development of China Soft Drink Manufacturing Industry, 2013-2017 8. 1 Influencing Factors on Development 8. 1. 1 China economy 8. 1. 2 Governmental Policy 8. 2 Forecast on Market Supply and Demand 8. 2. 1 Forecast on Supply 8. 2. 2 Forecast on Demand 8. 3 Forecast on Product Development Trend 8. 3. 1 Market Trend of Healthy Drinks 8. 3. 2 Compound Drinks 8. 3. 3 Functional Drinks 8. 4 Recommendations on Investment and Development 8. 4. 1 Investment Opportunities in Sub-industries 8. 4. 2 Regional Investment Opportunities List Of Charts Chart Category of Sub-industries of China Soft Drink Manufacturing Industry Chart Analysis on Major Products of China Soft Drink Manufacturing Industry Chart Related Policies of China Soft Drink Manufacturing Industry, 2012 Chart Total Output Value of China Soft Drink Manufacturing Industry, 2008-2012 Chart Total Output Volume of China Soft Drinks, 2008-2012. Chart Number of China Soft Drink Manufacturing Enterprises, 2008-2012 Chart Total Assets of China Soft Drink Manufacturing Industry, 2008-2012 Chart Scale of China Soft Drink Manufacturing Industry by Region Chart Analysis on Profits of China Soft Drink Manufacturing Industry by Region Chart Total Output Value of China Carbonated Beverage Industry, 2008-2012 Chart Output Volume of China Carbonated Beverages, 2008-2012 Chart Sales Revenue of China Tea Drinks and Other Soft Drink Manufacturing Industries, 2008-2012 Chart Forecast on China Soft Drink Output Volume, 2013-2017 Chart Forecast on China Soft Drink Sales Revenue, 2013-2017. Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526

Symbol of the Bull in Greenleaf Essays -- Flannery OConnor Greenleaf

Symbol of the Bull in Greenleaf Animals are often used by authors of novels and short stories as literary symbols. In "Greenleaf," a short story by Flannery O'Connor, a bull is used to represent Jesus Christ. O'Connor does this according to how the bull looks, how it is rejected, and how it seems to offer grace to Mrs. May. The first way O'Connor uses the bull to represent Christ is by appearance. A few times in the story the bull seems to be lit up like the sun or by the moon. This is comparable to Jesus because many people imagine Christ as a person or a spirit with rays of light flowing from Him. Also, to believers, Christ is their light as He leads them in life. Another time the bull looks like Christ occurs when it has the wreath stuck on its horns. O'Connor writ... Symbol of the Bull in Greenleaf Essays -- Flannery O'Connor Greenleaf Symbol of the Bull in Greenleaf Animals are often used by authors of novels and short stories as literary symbols. In "Greenleaf," a short story by Flannery O'Connor, a bull is used to represent Jesus Christ. O'Connor does this according to how the bull looks, how it is rejected, and how it seems to offer grace to Mrs. May. The first way O'Connor uses the bull to represent Christ is by appearance. A few times in the story the bull seems to be lit up like the sun or by the moon. This is comparable to Jesus because many people imagine Christ as a person or a spirit with rays of light flowing from Him. Also, to believers, Christ is their light as He leads them in life. Another time the bull looks like Christ occurs when it has the wreath stuck on its horns. O'Connor writ...

Ban the Use of Phones While Driving

At present, mobile phones have become an integral and necessary part of American life, which is almost entirely different more than a decade ago, when mobile phones were still considered a luxury by many Americans. Perhaps one of the best evidence of its necessity for every American has been the experience of September the 11th, when hundreds of mobile phone calls were made, sending messages of love, hope, despair, grief and sadness.On the other hand, the mobile phone industry has already overwhelmingly penetrated the mass market, notwithstanding the seemingly endless production of high-end, high-tech models for the upscale markets. Even in developing countries such as the Philippines, mobiles phones have become an utter necessity, as even landless peasants and urban slum dwellers brandish mid-end mobile phones from Nokia, Sony Ericsson and Motorola, to the extent that sometimes, food on the table is sacrificed to simply ensure that their mobile phones are fully operational.On the ot her hand, mobile phones are now being used as the catch-all mobile equipment for the cosmopolitan individual, with endless features being introduced in a single phone, such as GPS systems, roadmaps, hi-speed internet access, mp3 players, high-pixel cameras, among many other things which have transformed the mobile phone from a mere communications equipment to the ultimate gadget of the contemporary times.The sleek and chic phones are used everywhere, for as long as the batteries work and a network signal is present, even while driving cars in heavy traffic and on the freeway. As a result, this almost non-stop of the mobile phones has posed new physical and cultural problems which must be re-examined and prevented. This paper will examine these problems in the context of mobile phone use while driving a vehicle and it shall argue for the prohibition of its use in the context given above.There is no better argument for the prohibition of the use of mobile phones while driving a vehicl e than the limitless possibility of vehicular accidents while operating a mobile phone, especially on freeways. This possibility of accidents does not involve only the conventional use of mobile phones during driving, such as voice calling and text messaging, but includes all the other added functions of the contemporary mobile phone, including playing its built-in games, taking pictures, choosing mp3 playlists, among others.In the Republic of the Philippines, the world-renowned text messaging capital of the world, an ordinance is enforced banning the use of mobile phones while driving a vehicle, with heavy fines imposed if found guilty by law enforcement agents, notwithstanding the possibility of full revocation of driving privileges for indefinite periods.According to the Manila Times, a widely respected broadsheet of national circulation, the Metro Manila-wide ordinance was enacted by the different cities and municipalities encompassing the Philippine’s National Capital Re gion mainly for the public good and order, as thousands of vehicular accidents in the Philippines have identified cell phone usage while driving vehicles as the proximate cause of these accidents (Reyes, 2006).These accidents do not include car-to-car collisions alone, but includes pedestrian deaths and damages to property, particularly government property, that the economic costs of these accidents are to the utter disadvantage of the Filipino public. More so, it is a fundamental idea in driving school that even little distractions to the full concentration of driving a vehicle can lead to unwanted results, as the hand-eye coordination between the wheel and the road is greatly diminished, even if the driver simply pushes a few buttons to access his mp3 playlists.Driving involves split-second decisions which, if interfered with, may lead to violent car crashes and even deaths. These alarming situations have even stirred into action major mobile phone companies such as Nokia, the mob ile phone of choice by many Filipinos, to launch information and advocacy campaigns discouraging the use of mobile phones while driving, which was creatively called Phonethics.According to the SME Community Philippines magazine (2006), Nokia Philippines advocated an educational platform to remind the public about the responsible use of cellphones in which the campaign was broadcast in mainstream tri-media and supplemented by road signs along major thoroughfares of key cities nationwide, especially in the light of increasing road accidents, petty crimes and social faux pas attributed to the relentless use of these mobile devices.Another decisive argument against the use of cellphones while driving is the spawning of culture of over-reliance to mobile gadgets for a wide array of human activity, to the extent that it breeds delinquency and irresponsibility in the guise of greater efficiency of work and communications. While it is true that the advent of mobile phone communications has revolutionized the way people connect with each other, sometimes it is being used as an excuse of failure to perform duties and responsibilities well. A sad yet relevant example is the shocking Virginia Tech massacre that has moved the world into sorrow.While the killings were occurring, the students had absolute access to electronic gadgets such as laptops and mobile phones to communicate to state security forces and media the grim events that were presently happening in their school. It is true that their calls were very important for the quick response of policemen, but such an over-reliance to the speed at which messages can be sent and processed to government agencies, tacitly overlooked the more important necessity of the school having a comprehensive emergency security plan to prevent atrocities of this magnitude from ever occurring.On a lighter note, it also breeds delinquency and irresponsibility because mobile phone calls while driving are usually done to reassure colleagu es, friends, and family members as to their exact location as of the moment, especially when there are scheduled meetings and appointments. If people were more professional and cordial in keeping commitments and promises, such reassurance might not even be needed anymore, thus, saving the person from the economic costs of a voice call, and the physical risks of accidents.Most importantly, mobile phone use while driving, in whatever form, prospectively endangers the right to life and property, not only of the driver using the mobile phone but also those who may be inconvenienced as a result of vehicular accident that ensues. As such, the state, in the exercise of its police power, has every right to intervene and prohibit its use and enjoyment to promote the public good and welfare of the majority of its citizens and curtail the social evil of vehicular accidents from frequently occurring in the streets of its jurisdiction.The evils as a result of mobile phone use while driving does not only prejudice human life but the general enjoyment of property as well. In all of these, there is a recognition that the use of mobile phones per se is greatly beneficial to the majority of the population, save for its use while driving a vehicle as the social evil that results from it is too grave to warrant a lenient position from the state and concerned citizens. The technology of mobile phones continues upgrading as every new model is released to the markets of the world, which must be fully supported and encouraged even by the government.However, for as long as no acceptable security features are presently equipped in current mobile phones to stem the loss of concentration while driving, there is no reason whatsoever to continue allowing its use while driving vehicles. Works Cited: 1. Reyes, C. (2006, August 20). MMDA: Unwelcome do-gooder. The Sunday Times. Retrieved from http://www. manilatimes. net/national/ 2006/aug/20/yehey/top_stories/20060820top4. html on 23 April 20 07. 2. Adding Social Value to Your Brand. (2006). SME Community Philippines magazine, Vol. 1 No. 3.

Marketing analysis of Famous Amos (Singapore) Essay

Famous Amos was established in the year 1983 in Singapore. It is now under Kellog’s Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs and wants of the audience. Famous Amos is also widely distributed in the island. Famous Amos targets audience are mainly the cookies and chocolate lovers. However, they segment their products Geographically; around the world, Demographic; targeting kids, young adults and adults, Psychographic; interest in chocolate cookies, and Behavioral Segmentation; can be used in any occasion. Famous Amos strength is mostly on its superior quality product and its weakness is mainly on its marketing skills, which is promotion. This is because, they did not advertise as frequent to inform the consumer about its existence. Famous Amos opportunity is having international expansion and threats that it may face is the increase in aging population when its target audience are mostly young adults. Famous Amos competitor is Mrs. Field and Little Jerry’s Place. Mrs. Field is its major competitor as they are selling mostly the same and it is also known. However, Famous Amos still stays competitive by continuing to produce new products and packaging designs to strengthen their competitive positions. Company Profile of Famous AmosFamous Amos was found by Wally Amos. He was a veteran who worked as a talent agent with William Morris Agency. He started with sending home-baked chocolate cookies to celebrities mainly to attract them before opening a store in Los Angeles, California on 10 March 1975. By 1985, his sales had grown to more than $10 million. By then the people around the world could see how â€Å"famous† Famous Amos is. However, between 1985 to 1989, Famous Amos went through four different owners since inception. The President Baking Company bought the brand from the Shansby Group in 1992 before Keebler foods purchased the President Baking Company in 1998. Kellogg’s Company then bought over Keebler in 2001. Thus, Famous Amos is now part of Kellogg’s Company. It was only then Famous Amos came to Singapore. Famous Amos was first established in Singapore in the year 1983. It serves the cookies lovers varieties of cookies flavour to choose from. Famous Amos is categorized as one of the Food and Beverage industry and Bakery sector in Singapore which they specialised in cookies, muffins and brownies. With 13 stores located island wide, their minimum requirements of Corporate Structure for each store are one Service Provider and a Baker. These are number of employees who serve the customers at each branch of the stores. Famous Amos also then came out with a new way in reaching the market. They produce the packed Famous Amos Cookies that is convenient to be sold at Convenient Shop such as NTUC Fairprice and Cheers. These are for the convenience of the cookies to be reached (manufactured) around the world without having the physical stores at a country or region. Famous Amos does not have any specific mission and vision since it is now part of the Kellogg’s Company. However, they have a tag line, which states that Famous Amos is â€Å"Truly the Chip Made for the Next Generation†. This shows that they want to serve its original and the best cookies made from generation to generation. Overall, Famous Amos has gone through around the world. They served the people around the world with its finest and freshly made cookies. With these, Wally Amos is now known as the father of gourmet cookie industry. Marketing PhilosophyFamous Amos adopts the Product Concept. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. They focus on making superior  products and improving them over time. Thus, based on Famous Amos, we can see that it offer the most quality, which are their finest and freshly baked cookies. They bake their cookies at their each stores everyday to make sure that its cookies are always fresh. Famous Amos also produced the packets one without changing its concept in serving quality cookies. They make sure that the taste of their cookies stays the same. This is to make sure that their performances meet the standard of the consumers. Marketing OfferFamous Amos is a Profit Organization. It offers mainly Cookies. It serves the finest in freshly baked cookies. It satisfies the wants of its customer due to its freshness of products. They offer nine flavours such as â€Å"No Nut Chocolate Chip and Chocolate Chip Pecan†. Their product includes Cookies, Speciality Cookies, Soft â€Å"N† Chewy Cookies and Cookies Cakes. It also includes a wide range of Muffins and Brownies. However, the core benefits that customer received is actually the exceptional taste of Famous Amos Cookies. SWOT AnalysisInternal Environment (Strengths & Weaknesses)Famous Amos brand is the ultimate strength for the company. Its brand â€Å"Famous Amos† shows it all about them being a â€Å"famous† cookie company. To add with it, Famous Amos received an International Brand Recognition, which is widely recommended and recognised. Famous Amos also has the reputation for its homemade cookies. It has a unique taste that would always attract buyers and especially chocolate cookies lover. Being a product company that is Halal Certified is also strength as it does not limit its product to only non-Muslim but to Muslim people too. Its product that is well distributed in Singapore is also a strength to Famous Amos as it reached its target audience easily. Its packed cookies are also convenient that people can purchase almost everywhere. Famous Amos also provides delivery service that makes it easier and convenience for the customer who bought it online. Its Research and Development (R&D) department also make sure that they always improve on its products and packaging design so that they remain competitive company.  Famous Amos also provides training for its employee to provide good services to the customer. Famous Amos does not need experience bakers and only required a minimal space for its store to operate. Therefore, it is cost effective for Famous Amos and act as a strength to the company. Famous Amos main weakness is in its marketing and promoting as it does not advertise its product as frequent that would inform consumer about its new product or its new stores. These will not create a want for consumer to consume its products as advertisement usually attracts the public and advertisement help to reach the public geographically. It also shows that the public are lack of information about its products. External Environment (Opportunities & Threats)Famous Amos operates stores world wide and it has successfully grow in every market it operates. This shows that Famous Amos has the opportunities in its international expansion. It is the best way in expanding its market. Famous Amos also has the opportunity to develop new strategic ways to increase their profitability. They may ask customer for suggestions or they can give suggestions and ask customer to give opinion. For example, Famous Amos can ask consumers for suggestion if they might want to produce other food products besides cookies to be sold in its stores. However, reports have shown that there is more aging population in Singapore. This will thus be a threat to Famous Amos Cookies as their target audience are mostly kids, young adults and adults. Cookies are also considered bad for health, especially when it contains a lot of sugar. This can also be a threat to the company as government has been encouraging the public to have a healthy lifestyle. Consumers will then avoid consuming something that they might consider unhealthy for them. Target Customer SegmentsFamous Amos basically targets those Cookies and Chocolate Lovers. These are their main customer they are targeting at. However, to be specific, Famous Amos segments their products through marketing segmentation. They are Geographic, Demographic, Psychographic and  Behavioural Segmentation. Famous Amos segments their product geographically generally to attract Cookies Lovers around the world such as the one in Melbourne Shopping Centre in Australia. In Singapore, Famous Amos scattered its stores island wide and it is usually at places that is at convenient to the consumers. For example, they have a store in Compasspoint located in Sengkang which caters the needs for the North-East people and Tampines for the convenient of the East people. Demographic Segmentation segment markets by age, gender, income, education, occupation, religion and race, ethnic background and family life-cycle or size. Famous Amos segments their products within most of these parameters such as the age, income and family size. Age is actually concerning anyone above 3 years old but specifically teenagers and adults of both genders. Their price is relatively affordable for consumers to buy it. They also provide packaging for immediate consumptions and as well as larger family size packs. This means that they do cater to these markets segments to attract buyers with large family size. Psychographic Segmentation consists of social class, lifestyle and personality. Famous Amos mostly segments its market through lifestyle. Lifestyle is a person’s pattern of living as expressed in his or her activities, interests and opinions. When a person bought the Cookies, this may show their interest in consuming the chocolate cookies. Lastly, Famous Amos segments their products through Behavioural Segmentations which segment markets through occasions, benefits sought, user status, usage rate and loyalty status. However, in Famous Amos case, they markets through occasions and target the gift giving market. They provide special promotions and labels for special occasion. For example, they provide hampers and gifts that customer can give at any occasion. Famous Amos also offer benefit sought to the customer from its appealing gift designs. Their gift tins, hampers and products have since to become a gift to be treasured by the person who receives it and a pleasure for the one who gives it. This is the benefits sought a customer may receive. Needs and DemandsTherefore, Famous Amos target audience needs are basically to eat or to have a snack. However, the consumer wants Famous Amos Cookies to satisfy their need. Thus, when the consumer finds a need and has the purchasing power, they will then demand for high quality Famous Amos Cookies. Competitor AnalysisFamous Amos competitors are Mrs. Field and Little Jerry’s Place. Mrs. Field is Famous Amos major competitor as it sells exactly the same as Famous Amos which is cookies, brownies and muffins. Mrs. Field are also its competitor as Mrs. Field is also well-known food and beverages products. Little Jerry’s Place is also a competitor to Famous Amos as it sell cookies and muffins too. Mrs. Field products are slightly the same as Famous Amos as they provide a range of products from cookies, nibblers, cookie cakes, brownies to muffins with a wide range of flavours. In Little Jerry’s Place, they sell only cookies but claim to offer slightly more varieties than Famous Amos and they differ by the taste as Little Jerry’s Place contains more milk, thus the rich milky taste. Mrs. Field prices are considerably the same as Famous Amos whereas Little Jerry’s Place cookies prices are cheaper as compared to Famous Amos. This is a way for Little Jerry’s Place to attract customer, which is to provide good products with low price. Mrs. Field has 8 stores located mainly around the town area and at Singapore Changi Airport. Little Jerry’s Place have 3 stores, located in West Mall, Square 2 and Ang Mo Kio Hub. This shows that Famous Amos has the advantage over its competitors for its distribution area. Mrs. Field offers 10 percent discounts vouchers and season’s offer through its website. Thus, those internets savvy might have the chance to get  discount if they came across the website. Mrs. Field also have Students Special promotion, which is free flow of drinks when dining-in before 6 in the afternoon. Little Jerry’s Place also have a current promotion. They offer one free Muffin if the customer buy four of its Muffin. Both Mrs. Field and Little Jerry’s Place promotions are to attract more customers to buy their products. However, in this case, Mrs. Field has an advantage over Little Jerry’s Place as they target the students which can be the main consumers of cookies industry. Famous Amos is definitely the market leader as it is widely known and recognised around the world. Mrs. Field main strength over Famous Amos is the promotion. Mrs. Field promotions are always up to date as compared to Famous Amos. Mrs. Field shop is also attractive. However, another factor besides being a known brand, Famous Amos has an irresistible aroma that other shops like Mrs. Field and Little Jerry’s Place does not have. Little Jerry’s Place weakness to Famous Amos is its new entry to the market. It is still unknown and does not have any official websites for the consumers to check out their details. Thus, Famous Amos has advantages over Little Jerry’s Place due to Little Jerry’s Place weakness. With these, Little Jerry’s Place could not challenge the Famous Amos high quality, freshly baked and irresistible taste of its chocolate chip cookies. Famous Amos continues to provide its customer with the delicious sweet treats. They make sure that they always meet the standard of its customer by their performance in providing the finest in freshly baked cookies. They also continuously rolls-out new products and packaging design to strengthen their competitive position. Marketing Strategies (4Ps)ProductFamous Amos is classified as a Convenient Product. Convenient Products are products that are purchased frequently and immediately, sold at a lower price, mass advertising and many purchase locations. Thus, based on Famous Amos Singapore, Famous Amos is actually purchased frequently and immediately since it has many purchase locations. It can found mostly in shopping centres that are convenient to the markets. It has 13 stores located around Singapore such as in Cineleisure Orchard,  Tampines Mall and Marina Square. Famous Amos offers wide varieties of flavour for just its Cookies. This is to cater to different markets. For example, Double Chocolate Chip with Pecan targets those who really love chocolate as they offer twice the amount of chocolate chips than a normal favour such as Chocolate Chip with Pecan. Its cookies include the brand name, Famous Amos, quality level which they are known as the world’s best chocolate chip cookies and providing appealing gifts designs. It is nicely package even for own consumptions as it has its own packaging (Appendices: Pictures). PricingFamous Amos uses the Market-Skimming under the New Pricing Strategies. Market-Skimming states that company set a high price for a new product to â€Å"skim† revenues layer by layer from the market and make fewer, but more profitable sales. It is used when a product’s and image support the high price. Its costs of smaller volume could not be so high that they cancel the advantage of charging more. Market-Skimming strategies also make sure that competitors are not able to enter the market easily and undercut the high price. Famous Amos adopts these pricing strategies as it is a product of value. Their product and image thus supports the high price they are selling. The consumers are willing to pay as high as $4.20 for only 100 grams of Famous Amos Cookies that they purchased at the available stores. Competitors are also unable to enter the market easily and undercut the high price. This is due to its known brand and quality of its Cookies around the world for ages. DistributionFamous Amos has a Direct Marketing Channel. Direct Marketing Channel is a marketing channel that has no intermediaries. Famous Amos is a direct marketing channel as the cookies are baked freshly at its own stores that are located island wide in Singapore. This shows that it does not went through a number of intermediaries. However, the packed Famous Amos Cookies went through a number of  intermediaries. It has the Intensive Distribution as it aimed at having a product available in every outlet in where consumers might want it. This is to cater and meet those beyond reached of the cookies. PromotionsFamous Amos does not do any mass advertising for its product. However, Famous Amos has done a rapport with its consumers when they won the international acclaim as the world’s best chocolate chip cookies. It is so unique that it spun the birth of an entire new industry. Its cookies are special with a crisp, nutty and richly flavoured at just the right size. This is the public relations that the brand has done over the years. Famous Amos had also made contributing in helping the needy people by partnering with Community Chest in March 2006 (Appendix: Famous Amos Public Relations). This is to promote their cookies to the public. Famous Amos Website is also a public relation as it is a form of reaching and communicating with its audience through internet. Famous Amos provides Sales Promotion on its Cookies in Gift Tins, Gift Sets and Cookies in Gift Boxes. These are all the premium items that Famous Amos offers at lower prices as an incentive to buy their cookies. Strengths & Weakness of Marketing StrategiesFamous Amos products are definitely strength to the organization. Its product is well-known to the public due to its quality of cookies that always meet the standard of the consumers. It is strength as it can be a perfect choice for midmorning snacks or at any time of the day. It is so handy that it can also be brought for picnics or birthday parties. The same goes for the Packed Famous Amos Cookies. Packed Famous Amos Cookies that is usually manufactured to the convenient chop is strength too as it can easily reached its target audience. This is because convenient shops can be found easily and mostly everywhere. Thus consumers can purchase Famous at their convenient. Being well-located throughout the island is also strength for the organization because having stores island wide shows that consumers can easily purchase the products wherever they are. Famous Amos brand name is known that its pricing strategies are strength to them too. Competitors will be unable to challenge its cookies due to the product quality n well-known brand. Competitors have to make sure that their products are better than Famous Amos Cookies to compete with them. The original cookie that is being sold at the stores is strength as they do not have to go through a lot of intermediaries. These thus save the cost of the organization and eventually save cost for the customer. This is because each intermediary that the organization went through, they will usually tax the products and it will then increase the selling price. Famous Amos weakness is mainly on its promotion. It does not have mass advertising that will subsequently inform its consumer about their existence or that they are still there to offer them the delicious sweet treats, their Cookies. They also do not have any con-current sales promotions that usually attract the consumer attention. This will eventually go back to its product. Its irresistible aroma produced at its stores will be the only factor that shows Famous Amos is still alive. This will be its weakness as for those areas without the stores will then cause the consumer to forget about it. Even so, their products are still at advantage as its quality products are irresistible by most Chocolate Lovers. However, Famous Amos could not base on its products and do not make any changes to them. This is because they will soon be forgotten when a new brand arises. They have to make sure they did some activities to increase the relationship with the customer. Recommendations and SuggestionsFamous Amos promotion has always been its key weakness to its competitor such as Mrs. Field. Thus, they should improve its marketing, especially public relations. This is an important factor as they must communicate with the customer to show them that they are vulnerable to the company and they treasure them for consuming their products. Advertising  is equally important as advertisement helps in reminding customer about their existence. Distributing flyers or their pamphlet can also be done. Famous Amos may also like to offer financial benefits to its regular customer by having Frequency Programs. This will help its consumer to enjoy benefits that the company provide. They may also like to give out its pamphlet when they produce new products. This is also a form of promoting its products. Famous Amos may also want to wider their product varieties like providing Famous Amos may also like to make its place for the consumer to dine-in. This means that consumer can dine-in while enjoying the cookies and aroma of Famous Amos cookies. Famous Amos may also like to produce something new that target the older generation since Singapore is having more aging population. This also helps in widening its audience thus generate more profit. ConclusionFamous Amos is widely known in the world. However, it is always good for the company to improve any of its weakness, grab any chances, and be prepared in challenges that they will face and always be innovative that will strengthen their competitive position. In my findings, I found that Famous Amos is preferred as compared to its major competitor, Mrs. Field. This is so as when I consulted some people about cookies company in Singapore, some does not realise the existence of Mrs. Field. Even so, Famous Amos has to really improve on its marketing strategies to attract the consumers. It is because, Famous Amos has the opportunities in doing more than what they are doing currently. They should really inform the public about their new products if there is any. This is because, I did not know they produce a new product until I visited a Famous Amos store located in Tampines. There is a sign that shows that there is new Fudge Cake. When I asked one of the salesperson, they mentioned that it has been out for quite sometime. That is why it is important for Famous Amos to promote their products as to generate more profit to the company. However, one most important factor that Famous Amos has is its cookies fragrance. It  is strong and attract consumer to crave for their cookies. I also visited both Famous Amos competitor stores, Mrs. Field located in Changi Airport Terminal 3 and Little Jerry’s Place located in Ang Mo Kio Hub. Mrs. Field stores are so attractive. It has a good sense of attracting consumer by using bright metallic red as a theme to their store. Little Jerry’s Place does not really attract the public with its appearance. However, it use the strategy of promotion such as â€Å"Buy 4 get 1 free† to attract consumers to buy their product. Thus, I find that it is important for company to plan on its marketing strategies. This will help in their profit maximisation. I also realised that it is important for the company to be attractive in attracting the public attention. However, as a whole, I can say that Famous Amos has done a great job in its effectiveness of providing standard and superior quality products. Famous Amos has also stays competitive and innovative in managing its products. Websites Famous Amoshttp://www.famous-amos.com.sg/Main website of Famous Amoshttp://www.speakers.ca/amos_wally.aspxFounder of Famous Amoshttp://en.wikipedia.org/wiki/Famous_amosHistory of Famous Amoshttp://www.sugarstand.com/sc/sc0073-famous-amos-cookies.htmhttp://www.instaoffice.com/famous-amos-chocolate-chip-chocolate-chip-cookie-cookies-famous-amos-food-keebler-snack-snack-food-s.keb98067.0.7.htmInformation on Packet Famous Amoshttp://www.ncss.org.sg/about_ncss/press_release_archives.aspPress Release of Famous AmosMrs. Fieldhttp://www.mrsfields.com.sg/index.htmlMain Website of Mrs. Fieldhttp://en.wikipedia.org/wiki/Mrs._FieldsHistory of Mrs. Fieldhttp://www.asiacase.com/ecatalog/NO_FILTERS/page-GLOBIZ-653127.htmlInformation of Mrs. Field (e.g. Industry)Little Jerry’s Placehttp://www.timelessfacade.com/2007/04/amk-hub.htmlhttp://www.soshiok.com/print/9256Information websites

All the Presidents Men essays

All the President's Men essays The biggest political scandal to ever hit the United States History was Watergate. It led directly to the reelection campaign of Nixon and unmasked a game of political spying, bribery, and the illegal use of campaign funds. Through the help of reporters of the Washington Post Carl Bernstein and Bob Woodward, the end result of the scandal resulted in Nixons resignation from presidency in 1974 and the indictment of nearly forty government officials. The two reporters wrote about the whole scandal, and how they solved the puzzle in All the Presidents Men. The scandal began on June 17, 1972 when a security guard notified the police that a door lock was taped at the Washingtons Watergate. Three officers responded to the call and found five burglars in suits with rubber gloves on and hundred dollar bills in sequence in their pockets. The men were actually there to adjust the bugging equiptment they had installed during a May break-in and to photograph the Democratic documents. At first the burglars seemed like every day people, but later on a 25,000-dollar check marked for Nixons campaign was deposited in a bank account of Bernard L. Barker. Barker was one of the five burglars. A Florida bank made out the check to Kenneth H. Dahlberg. Dahlberg said he turned the check over to Maurice Stans. Dahlberg said he had no idea how the check got into Barkers bank account. According to court testimony by government prosecutors, Barkers bank account in which the $25,000 check was deposited was the same account from which Barker later withdrew a large number of hundred dollar bills. About 53 of these 100-dollar bills were found on the five men after they were arrested at the Watergate. Woodward and Bernstein helped to crack the case by bringing up the mysterious $25,000 check. Soon after the $25,000 check was found, G. Gordon Liddy and James W. McCord were convicted of conspiracy, burglary, and wiretapp...

How to write to your clients - The Lawyer - Emphasis

How to write to your clients - The Lawyer How to write to your clients The Lawyer Lawyers are not renowned for their punchy prose. But clients do not have time to be baffled by confusing terminology and verbosity; nor do they appreciate poorly structured arguments and overtechnical explanations. What they want is clear and succinct advice. Whether you are writing a legal agreement or an email, here are some general tips that will help you to improve your writing skills: Focus on your reader. Think about who will read it and what information they want. Consider whether they want back-up detail as well as upfront recommendations. Think about how much they already know about the subject, what their likely attitude to the advice will be and if there are any specific issues concerning them. When writing for colleagues, make your instructions clear. Avoid producing group emails that are a mind dump of all the action points. This guarantees that something does not get done because everyone hopes someone else is doing it. Spell out who needs to do what. Never use the writing process to clarify your thoughts. Have a clear idea of what to write beforehand, otherwise you risk having no logical structure. Consider the main subject areas and issues you need to cover. Make sure they answer the questions: what, where, when, how, why and who. Then use each heading to brainstorm all the points related to that subject. Next, think about the structure and decide what goes where and in what format. Only information that is essential to all readers should go in the main body of the text. Be ruthless and relegate any information that is important or of interest to appendices or footnotes. And make sure your main message is at the forefront, not buried beneath layers of detail and supporting evidence. Keep paragraphs and sentences short. Long paragraphs and heavy blocks of text are a real turn-off. So are long, complex sentences that have to be read more than once to understand. Steer clear of long words and flowery phrases. Contrary to popular belief, these are not a sign of intellect or professionalism. Clients are far too busy to spend time deciphering them. Use active language wherever possible. Active verbs make your writing easier to read. So write, X investigated the clients role in the project, rather than, The role played by the client in the project was investigated by X. Favour verbs over nouns. Use verbs such as consider and provide rather than structures such as give consideration to and the provision of. Avoid poor grammar, punctuation and spelling this will undermine your credibility and suggest you do not care. Robert Ashton, Chief Executive, Emphasis

TYPE 2 DIABETES MELLITUS Assignment Example | Topics and Well Written Essays - 500 words

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Vocationalism Essay Example | Topics and Well Written Essays - 1250 words

Vocationalism - Essay Example For example, perceiving vocational education as a way to provide population with jobs and thus supply skilled workers to industry would be logically coherent with the definition of vocationalism given above. However, such scope of the research would be useless, because the main question becomes pointless: UK had lower unemployment rate under 25 year-olds than Germany in 2004 (12.1% against 15.1% correspondingly2). Another view is applied in this essay: integration of vocational education into the social life of the country. Vocational education cannot be measured by sole employment rates, as it is only one of many factors determining employment. One may argue that detachment of vocational system from the workplace in the UK is not a weakness but a peculiarity developed within a historical process. Indeed, one system of vocational education cannot be compared to another without assessing them in contexts of their countries. Three main differences between German and British vocational education are identified, and observed one after another: socialisation, companies' participation, and the structure of education. Regardless of the term referred to them it is argued that gaps found within those differences would have increased the quality of vocational education in the UK if minimised. ... Germany is a more industrialised country than Britain, therefore its demand in vocational students is higher. German vocational school has more than a century of training experience, it provides apprentices with a rich training content and theoretical education well connected to a practice in companies. The successes of industrialisation achieved without any serious input from education in England have served as a base for the belief that formal education is not helpful in providing preparation for future work3. The delay of development of vocational education in England had its consequences. For example, following the 1944 Education Act only half the local authorities required to set up technical schools actually did so, with the result that at their peak only 3-5% of the school population attended technical secondary schools4. Social Perception Historical distinctions of vocational education in the UK and Germany have led to different social perception of apprenticeship in these two countries. English vocational education has significant difficulties in retaining learners as they age, and, additionally, it appears to be ineffective in attracting the least well qualified5. Particularly, in-company training appears to be almost completely forgotten, while the school-based vocational courses at colleges and university courses are in much higher demand than non-academic in-company training. This contrasts with the situation in Germany6. German society has a positive experience of cooperation between schooling institutions and business companies supported with a long history. British students attracted by comprehensive secondary system, low interest of companies for participation in vocational education on-site, and

Early Literacy Development Essay Example | Topics and Well Written Essays - 750 words

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Nanostructure Optical Biosensors

Nanostructure Optical Biosensors 5.1 Mach–Zehnder nanowire biosensor for detection of E.coli Silica nanowires [208] offer several advantages over other types of nanowires since they are based on materials used in the most important photonic and opto-electronic applications within the visible and the near-infrared ranges and as a result their optical properties are familiar [209]. Light guided along the optical nanowire leaves a large fraction of the guided field outside the wire as evanescent waves [210], [211] making it highly sensitive to the index change of the surrounding medium. Phase shift of the guided mode caused by index change of the surrounding medium is used as a criterion for sensitivity estimation. Our simulation shows that optical nanowire waveguides are very promising for developing high-sensitivity optical sensors of significantly reduced sizes. In the aforementioned work, changes in the optical field profile, the power confinement, and the propagation constant of the guided optical mode along the sensing arm have been studied. In the present work, the aforementioned structure has been analyzed using the more rigorous and versatile FEM approach and the variation of the effective index; the optical power distribution of the guided optical mode in both the reference and the sensing arm of the sensor have been studied, by optimizing the sensitivity of important silica nanowire parameters, such as the fibre core diameter, the specimen refractive index, the wavelength, and the temperature. 5.2 Mach–Zehnder based sensor structure The proposed Mach–Zehnder-based biosensor system is formed by using two uniform silica nanowires: one used as a reference arm and the other as a sensing arm is presented in Figure 5.1(a). Both arms are immersed in aqueous solution and the surface of the sensing arm is silanized and biomodified with specific receptors for higher selective detection. A layer around the wire is formed by the complex of chemical linker, antibody and E.Coli respectively as shown in the cross section of the composite waveguide in Figure 5.1(b). The chemical linker is MUDA [mercapto undecanoic acid], its RI is 1.463 and thickness is 1.69nm and is used as linker for antibody (RI is 1.41 and thickness is 2.98nm) and the target antigen is E.coli with average RI of 1.37 and average thickness of 0.4 – 0.7 microns [212]. (a) (b) Figure 5.1: Schematic diagram of (a) the proposed sensor and (b) the cross section view of the composite waveguide, with a specimen layer. A probe light that is launched through the nanowire propagates through the first 3 dB coupler, operating as an optical splitter, which divides it between the sensing and the reference arms, and it finally recombines via the second 3 dB coupler, working as an optical combiner, as shown in Figure 5.1(a). The phase shift caused by the index change due to the specimen placed in the sensing arm is numerically calculated and evaluated from the simulated signal output of the lower nanowire, as presented in Figure 5.1(a). 5.2.1 Modal Solution Initially, the optical properties of the reference and the sensing arm of the single mode silica nanowires immersed in aqueous solution have been examined, where the latter is coated with the linker, antibody and E.coli under detection and the 3-D optical field profile of the mode of the two arms, for a core diameter, D, of 400 nm is presented in Figure 5.2. Figure 5.2: (a) 3-D field profile of the Hx mode for the reference and the sensing arm for D = 400 nm The refractive index of the single-mode silica nanowire and the aqueous solution were considered to be 1.482 and 1.355, respectively, at an operating wavelength of 325 nm [213]. As can be seen from the field profiles of the optical mode for a core diameter, D, of 400 nm, in the reference arm shown in Figure 5.2 (a), the optical field is more confined in the silica core and the aqueous solution does not have much effect on the field profile. However, for a core diameter, D, of 400 nm, in the sensing arm shown in Figure 5.2 (b) a small change in the refractive index profile produces a larger change in the field profile. As can be concluded evanescent field in the sensing arm expands more outside due to change of refractive index in the aqueous solution. The optical field confinement in the reference and the sensing arms can be better viewed from the normalized field profile along the horizontal (x)-axis, as presented in Figure 5.3 for nanowire core diameter, D, of 150 nm. As can be seen from the earlier curves in Figure 5.3, the normalized optical fields for the reference and the sensing arms have small variation in the optical field profile. Figure 5.3: Hx along the x axis for a fibre diameter of D = 150 nm. 5.2.2 Effective Index Variation Next, the variation of the effective reactive index of Hx11 in the reference and the sensing arms with the silica nanowire diameter, D, has been examined, and the results are presented in Figure 5.4. Here, the effective index of the reference arm and the effective index difference between the two arms is plotted against core diameter, over a range of 100 nm to 800 nm. As can be seen from the aforementioned characteristics, as diameter, D, decreases, the effective index also reduces, and the rate of reduction slowly increases. The effective index difference between the reference and the sensing arm is presented in Figure 5.4. It is shown in the Figure 5.1, the effective index difference between the reference and the sensing arm decreases with the increase of the core diameter. However, for a core diameter, D, of 100 nm, peak value in à ¢Ã‹â€ Ã¢â‚¬  neff is obtained and as the core diameter increases the effective index difference decreases. Figure 5.4: Effective index (ne) and effective index difference (à ¢Ã‹â€ Ã¢â‚¬  neff) between the reference and sensing arms as a function of the fibre diameter (D). The effective index of the sensing arm is higher than the reference arm. It is due to increase of refractive index in the sensing arm with the addition of linker, antibody and E.coli. It can be noted that as the nanowire diameter is increased, the effective index asymptotically approaches that of the Silica refractive index, when most of optical power is confined in the Silica core. The effective index is dependent on the refractive index of surrounding medium. Therefore, single mode nanowires are suitable for sensing elements and sensitive to the index change of the surrounding medium. Figure 5.5: Change in effective index (ne) and effective index difference (à ¢Ã‹â€ Ã¢â‚¬  neff) as a function of the wavelength (ÃŽ ») Next, the effective index for the reference arm and the effective index difference between the reference and the sensing arms are presented, with the variation of the wavelength, in Figure 5.5. As can be seen from the Figure 5.5, the effective index of reference arm decreases with the increase of the wavelength and the effective index difference increases linearly with the increase of the wavelength for core diameter of 400 nm. When the wavelength increases, the mode is weakly confined and penetrates more into the sensing region of the sensing arm hence increases the effective index. However, when the wavelength decreases, the mode is well confined and decays more into the core region hence decreases the effective index of sensing arm. 5.2.3 Power confinement Further, the power fraction in the aqueous solution for the reference and the sensing arm has also been studied with the variation of the nanowire core diameter and the result is presented in Figure 5.6. As can be seen from the aforementioned characteristics, for a core diameter, D, of 100nm the field extends mostly in the aqueous solution for both the reference and the sensing arms. However sensing arm exhibits more power in the aqueous solution than the power in the aqueous solution of reference arm. It is due to refractive index change in the aqueous solution of sensing arm when target antigen (E.Coli) is attached to immobilised antibody. As the value of D is increased further, the power in the aqueous solution is reduced since the field is more confined in the core region. Figure 5.6: Power fraction in aqueous solution for the sensing and the reference arms as a function of the fibre diameter (D). The change of the power fraction in the different regions of the sensing arm has been studied and is presented in Figure 5.7. As can be seen from the characteristics, shown in Figure 5.7, when the wavelength increases, the mode is weakly confined, and hence, less power is seen in the core region and more power is present in the cladding aqueous region. The mode is well confined for smaller wavelength values and more power is present in the core silica region. However, as the wavelength increases, the mode becomes weakly confined and more power is present in the aqueous solution region compared to the silica core region. Figure 5.7: Power fraction for the sensing arm as a function of wavelength for a fibre diameter of D = 400 nm 5.2.4 Effect of thickness Next, the change in the propagation constant ÃŽ ² of sensing arm and the power fraction in the aqueous solution of sensing arm as a function of the E.Coli thickness, for a core diameter of D = 400 nm, have been investigated and are presented in Figure 5.8. As the E.Coli thickness increases, both the propagation constant and the power fraction in the sensing arm decrease linearly. Figure 5.8: Change in propagation constant (ÃŽ ²) and power fraction in the E.coli with the variation of the E.coli thickness. As the thickness of E.coli increases the power fraction in the sensing arm and propagation constant of the sensing arm mode decreases with the increase in thickness of E.coli. This is due to the penetration of evanescent field into the sensing region decreases with increase of E.coli thickness. With the increase of sensing layer thickness evanescent field will not penetrate deep into the sensing region. However smaller nanowires with diameter of 100 nm and 200 nm may be used to penetrate more evanescent field into the sensing region. 5.2.5 Sensitivity The effective index change is produced either by a change of cover medium refractive index (homogeneous sensing) or by a change of thickness of E.coli which is immobilized on nanowire (surface sensing). Adlayer thickness and change of cover medium refractive index affects the effective index of the propagating optical mode. Measurement of sensitivity depends on optical field distribution in the sensing medium therefore the most important design task is to maximize the sensitivity of the biosensor. Figure 5.9 shows the change in effective index and waveguide sensitivity decreases with the increase in diameter, D, of silica nanowire. The larger effective index variation and waveguide sensitivity is achieved at a D = 100 nm. The greater the change in à ¢Ã‹â€ Ã¢â‚¬  neff more sensitive the biosensor will be. Therefore, when D = 100nm maximum index difference is achieved. When the nanowire dimension becomes too large, most of the power is confined in the silica core and a smaller effective index difference is achieved hence lesser sensitivity. Figure 5.9: Variation of effective index difference, à ¢Ã‹â€ Ã¢â‚¬  neff and waveguide sensitivity with Diameter, D (nm), of silica nanowire. When designing a sensor, the sensitivity is a very important parameter to evaluate the device performance. To study the sensitivity of our device, we use the sensor to detect the change in the effective index of mode with the change in the refractive index of surrounding medium. When there is an extremely small index change around the nanowire, the guided light is changed in its optical phase. We assumed the sensing area length, L = 75 µm. Calculated Δneff is about 0.0131/ÃŽ ¼m at the wavelength of 325 nm induced by coating the nanowire with E.coli layer for a 400nm diameter silica nanowire. Figure 5.10a: Sensitivity of the sensor as a function of the wavelength The phase shift (Δφ) of the sensing arm can be obtained as; (5.1) Where L is the effective length of sensitive area and Δneff is the effective index difference between the sensing arm and the reference arm, respectively. It is shown in the Figure 5.10a that the sensitivity of the device decreases with the increase in the wavelength and higher sensitivity of 697nm/RIU is achieved at wavelength of 325 nm. For comparison, the sensitivity of conventional Mach–Zehnder sensors based on integrated planar waveguides is much lower [209], showing that much higher sensitivity, or equivalently much smaller size can be achieved when sensing with silica nanowires. Figure 5.10b shows the variation of output power as a function of wavelength. MZI has two arms, one is used as sensing arm and another used as reference arm. The sensing arm is where the interaction between the biolayer and the optical signal takes places. After the propagation in these two arms, the two optical signals accumulate a phase shift Δφ. The optical power (Pout) at the exit of the interferometer is determined by the phase difference Δφ between the two waves at the junction which can be obtained as; Pout = 1+Cos Δφ (5.2) Figure 5.10b: Combined power as a function of wavelength, ÃŽ » (nm) In all variation of the wavelength, Δφ ≠  0, this is caused by the deposition of a biolayer around the sensing arm, therefore, the optical output power is different too in all variation of the wavelength. 5.3 Slot-waveguide biosensor for detection of DNA hybridisation. Slot waveguides present an interesting alternative when compared to rib or strip waveguide based biosensors where light is predominantly guided in the high index material. The light thus has little interaction with the biomaterial. This is a drawback for biosensing applications where small refractive index variations caused by biomolecular interactions are monitored. In case of slot waveguide, light is confined in a low index slot region sandwiched between two high index rails. Due to the discontinuity of the electric field at the interface between the rails and slot, a significant fraction of the electromagnetic field is localized in the slot. The sensitivity of an optical waveguide sensor relies on the amount of light in the medium to be sensed. Due to the increased amount of power confined in the slot region higher sensitivities will be achieved as compared to other waveguide based biosensors. Author of [128] has compared conventional slot waveguide, slot rib waveguides and Si wire for sensing of aqueous solution. However the work presented here is based on the slot waveguide micro ring resonation for the detection of DNA Hybridization binding of complementary DNA strands (targets) to DNA probes. Moreover we have calculated wavelength shift, device sensitivity, detection Limit, and power density and compared with the experimental work published in [214], [215], [216] and [217]. In the present work, the H-field Finite Element Method (FEM) based full-vector formulation is used for the solution of the TE and TM Slot Waveguide modes where the TE mode is highly confined in the slot region as compared to TM mode. In the FEM, a problem domain can suitably be divided into a patchwork of a finite number of subregions called â€Å"elements†. Each of the elements can have different shapes and sizes and by using many elements a complex problem can be accurately represented. In using the aforementioned approach, the field distribution in the transverse plane is obtained by the application of the variational formulation in the region. More recently, slot waveguide based biosensors have been investigated using Finite difference time domain method (FDTD) and Finite Element Method [218,219,220]. In the present work by optimising the slot waveguide parameters such as the slot width, guide width and guide height a compact biosensor is proposed. The aim of this work is to provide a novel comprehensive analysis defining the modal characteristics, effective index variation of ssDNA and dsDNA, surface sensitivity and power confinement in the DNA layer of a slot waveguide biosensor with a nanoscale cross-section, and in doing so, the effects of the critical size of such waveguide are also presented. To undertake such analysis, an accurate and numerically efficient vector-H-field finite-element method (VFEM) [221] is used to calculate the propagation constant, effective index, power confinement factor and the full-vectorial modal field profiles of the waveguide. The full-vectorial electric field (E) is also derived from the vector H-field obtained to characterize modal properties of such waveguides. 5.3.1 Slot waveguide structure Figure 5.11: Slot Waveguide Biosensor A slot waveguide is investigated for the biosensing applications. The slot waveguide is formed by two Si wires close to each other having nanometer dimensions as shown in Figure 5.11. Refractive index (RI) of silicon, silicon oxide and water is taken as 3.476, 1.444 and 1.31 respectively at an operating wavelength of 1550nm. The sensing structure is first coated with a linker layer (silanes) whose refractive index is taken as 1.42 [222] having a thickness of t=1 nm. The refractive index of ssDNA and dsDNA is taken as 1.456 and 1.53 [223] respectively. The thickness of the DNA probe layer is taken as n=8 nm and remains unchanged when binding of complementary DNA strands (targets) to DNA probes happens i.e., only refrective index changes from 1.456 (ssDNA) to 1.53 (dsDNA). A waveguide height, GH = 320 nm and high index region width, GW = 180 nm [128], slot width, SW = 100 nm, linker layer thickness of t=1 nm and DNA probe thickness of n=8 nm is considered for the initial simulation study. 5.3.2 Modal solutions In the study of modal field profile, the H-field based VFEM is used to obtain the modal solutions of such a waveguide. For this study, due to the availability of two-fold symmetry of the waveguide structure, only a half of the structure is considered, in which more than 80,000 irregular sized first order triangular elements have been employed to represent the waveguide structure. It takes about 2 minutes cpu time on a dual-core Pentium processor computer running solaris platform. Figure 5.12: Hy field of the Hy11 mode Figure 5.13: Hy Contour of Hy11 mode The structure supports both fundamental quasi-TE and quasi-TM modes. For the quasi-TE mode the Hy field component is dominant, and Hx and Hz are the nondominant components. The dominant Hy field component of the Hy11 mode is shown in Figure 5.12 for the waveguide width, GW = 180 nm and height, GH = 320 nm In its contour plot as shown in Figure 5.13 it is clearly visible that the modal confinement is much stronger in the slot region. Due to the large index contrast at interfaces, the normal electric field undergoes a large discontinuity, which results in a field enhancement in the slot region.