Free MBA Program †No-Cost Online Business Courses

Free MBA Program - No-Cost Online Business Courses A free MBA program may sound too good to be true, but the fact is that nowadays you can get a well-rounded business education free. The internet has provided a way for everyone around the world to learn more about any topic theyre interested in. Some of the best colleges, universities, and business institutions in the world offer free business courses that can be completed at your convenience. These courses are self-guided, which means that you study independently and at your own pace. Will the Free MBA Program Result in a Degree? You will not receive college credit or a degree when you complete the free courses detailed below, but you may get a certificate of completion after finishing some of the courses, and you will definitely get started on the education you need to start or manage a business. The skills you pick up could also be of value in your current position or in a more advanced position within your field. The idea of completing an MBA program without earning a degree may seem disappointing, but remember, the essential point of an education is to gain knowledge, not a piece of paper. The courses shown below have been chosen to create an MBA program that provides a general business education. Youll find courses in general business, accounting, finance, marketing, entrepreneurship, leadership, and management. Accounting Understanding basic accounting procedures is important for every business student, whether you plan to enter the accounting field or not. Every individual and business uses accounting in day-to-day operations. Take all three courses to get a well-rounded view of this topic. Introduction to Accounting:  This introductory course from the U.S. Small Business Administration provides an overview of accounting. The course takes approximately 30 minutes to complete. Choose from a text-based or video-based option.Bookkeeping Course: This free online bookkeeping course is a text-based course that covers basic bookkeeping topics, such as balance sheets, cash flow statements, and debits and credits. You should participate in all course activities to cement knowledge and then test yourself with post-lesson quizzes.Principles of Financial Accounting: This University of Alaska course delves deeper into financial accounting. Lectures are delivered via slides. The course also includes homework assignments and a final exam. Advertising and Marketing Marketing is important for any business that sells a product or service. If you plan to start your own business, work in management, or pursue a career in marketing or advertising, it is essential to learn the psychology of advertising and marketing processes. Complete all three courses to gain a thorough understanding of both topics. Marketing 101:  This free business course from the U.S. Small Business Administration offers an overview of marketing with an emphasis on reaching a wider customer base. The course takes approximately 30 minutes to complete.Principles of Marketing:  Provided through Study.com, this free online course includes a series of nearly 100 short video lessons. Each video covers a specific topic and includes a post-lesson quiz.Advanced Marketing: This free MBA course from NetMBA provides detailed text-based lessons on a variety of marketing topics. Entrepreneurship Whether you plan to start your own business or not, entrepreneurship training is an important part of a general business education. This knowledge can be useful for everything from branding to product launches to project management. Explore both courses to learn about the different aspects of entrepreneurship. Introduction to Franchising: This U.S. Small Business Administration course introduces students to franchising and provides tips on choosing a franchise. The course takes approximately 30 minutes to complete.Starting a Business: This free entrepreneurship course from MyOwnBusiness.org covers key start-up topics including writing a business plan, building a business, and operation management. The course includes instruction, quizzes, and other learning materials. Leadership and Management Leadership skills are extraordinarily important in the business world,  even if you dont work in a supervisory capacity. Taking courses in leadership and management will teach you how to manage both people and the day-to-day operations of a business, department, or project. Take all three courses to gain a full understanding of management and leadership principles. Principles of Management: Study.com provides an extensive video-based course focused on business management. The course is divided into short easy-to-digest lessons, each with a post-lesson quiz.Leadership Lab: This free leadership lab from MITs Sloan School of Management consists of videos, lecture notes, assignments, and other learning materials.Business Management and Leadership: This free MBA course from Master Class Management is a mini MBA program that results in a certificate of completion. MBA Program Electives Business electives are a great way to further specialize in a topic that interests you. Here are a couple of electives to consider. You can also search out your own to focus your studies on something that interests you. Business Law: This introductory business law course from Education-Portal.com consists of short video lessons. You can test your knowledge at the end of each portion with post-lesson quizzes.Strategic Human Resources Management: MITs Sloan School of Management  offers text-based lecture notes, assignments, and a final exam focused on  human resource management strategies.   Get Real Course Credit If you would rather take courses that result in some sort of certificate or even a university recognized degree without enrolling in business school and paying a sizable tuition bill, you may want to consider looking at sites like Coursera or EdX, both of which offer courses from some of the top universities in the world. Coursera offers certificate courses and degree programs that start as low as $15. Admission is required for degree programs. EdX offers university credits for a small fee per credit hour.

The Definition of Hydrometer

The Definition of Hydrometer A hydrometer or hydroscope is a device that measures the relative densities of two liquids. They are typically calibrated to measure the specific gravity of a liquid. In addition to specific gravity, other scales may be used, such as API gravity for petroleum, Plato scale for brewing, Baume scale for chemistry, and Brix scale for wineries and fruit juices. The invention of the instrument is credited to Hypatia of Alexandria in the latter part of the 4th century or early 5th century. Hydrometer Composition and Use There are several different types of hydrometers, but the most common version is a closed glass tube with a weighted bulb at one end and a scale going up the side. Mercury used to be used to weight the bulb, but newer versions may use lead shot instead, which is much less hazardous in case the instrument breaks. A sample of liquid to be tested is poured into a sufficiently tall container. The hydrometer is lowered into the liquid until it floats and the point where the liquid touches the scale on the stem is noted. Hydrometers are calibrated for various uses, so they tend to be specific for the application (e.g., measuring fat content of milk or proof of alcoholic spirits). How a Hydrometer Works Hydrometers function based on Archimedes principle or the principle of flotation, which states a solid suspended in a fluid will be buoyed up by a force equal to that of the weight of the fluid that is displaced. So, a hydrometer sinks further into a liquid of low density than into one of high density. Examples of Uses Saltwater aquarium enthusiasts use hydrometers to monitor the salinity or salt content of their aquariums. While the glass instrument may be used, plastic devices are safer alternatives. The plastic hydrometer is filled with aquarium water, causing a tethered float to rise according to salinity. Specific gravity can be read on the scale. Saccharometer - A saccharometer is a type of hydrometer used to measure the concentration of sugar in a solution. This instrument is of particular use to brewers and winemakers. Urinometer - A urinometer is a medical hydrometer used to indicate patient hydration by measuring the specific gravity of urine. Alcoholmeter - Also known as a proof hydrometer or Tralles hydrometer, this device simply measures liquid density but isnt used to directly measure proof of alcohol, since dissolved sugars also affect the reading. In order estimate alcoholic content, measurements are taken both before and after fermentation. The calculation is made after subtracting the initial reading from the final reading. Antifreeze Tester - This simple device is used to determine the ratio of antifreeze to water used for engine cooling. The desired value depends on the season of use, hence the term winterizing when its important the coolant doesnt freeze.

Reading reflection 7 Essay Example | Topics and Well Written Essays - 500 words

Reading reflection 7 - Essay Example However, I agree that to the issue that there calls for reform since zero-tolerance policies have done little to help the countrys troubled youths (Springer & Roberts, 2011). Yes, these juvenile are all troubled teens. There is scientific confirmation that the teen years are a time of significant transition. Adolescents tend to have significant neurological deficiencies that result in limitations of judgment. Research proposes that when teens are exposed to risk factors such as neglect, abuse and poverty among others, they are psychologically predisposition to violence. Adolescents as compared to competent adults are less morally culpable for what they do and are more capable of change and rehabilitation. However, let us look at the broad picture. We have a moral obligation to sustain our established institutions because they have created and they help maintain law and order. The Institute for Juvenile Research was founded on the basis of aiding in dealing with this issue on a psychological basis. This has gone a long way in assisting the juvenile court systems since they come up with prevention strategies (Springer & Roberts, 2011). We are not in colonial times anymore so that we send youth home for a court-observed whipping. Today’s youths are highly sophisticated and with generally inadequate funding and fluctuating public support, the juvenile justice system has fallen short of meeting the challenge presented during the past decade. The juvenile justice system needs to be revitalized so that it will reverse juvenile trends, offer effective treatment, ensure appropriate sanctions and once again rebuild public confidence. Since the first juvenile court was established in 1899 in Chicago, 1L, a variety of strategies has been pursued to address the particular issues posed by juvenile offenders. Results have been mixed and it’s critical for young people to be aware that they

American vs. UAE Culture Essay Example | Topics and Well Written Essays - 1000 words

American vs. UAE Culture - Essay Example The culture of this country has unique social and cultural characteristics, which include dialects, music, art, social habits, cuisine, and folklore. This has made the country unique and diverse ethnically and racially. One major contributing factor was the large-scale immigration from many different countries through the history of the country (Graham, 2008). The major influencers of American culture came from the British. That is, English, Scottish, and Irish settlers who colonized the colonial America. This contributes greatly to the spread of English language, the legal system, and the cultural inheritances. It resulted to formative influence. The rest of the influences came from Germany, France, and Italy. The culture of America encompasses both liberal and conservative elements. The country also has military and scientific competitiveness, political structures, and risk taking expressions. This has challenged me in a great way and I have always admired this culture. Their polit ical structures are accommodative of the foreign investors who contribute in large scale in the USA economy. Their political structures have influenced the world over and play a major role to determining and overseeing that democracy and peace have been maintained in the world. I am a great advocator of democracy and I feel that the will of the majority of these people should be respected. In this country, I would feel free to interact with various business people who have been my mentors (Marsden, 2006). The American culture is also characterized by consistent ideological principles such as individualism, egalitarianism, and faith in freedom and democracy. The culture is also shaped by the variety of expressions due to the countries lager geographic scale and demographic diversity. The culture is also flexible and it is highly symbolic. It has invited researchers to research on it and most of them have found out that the culture is mythic. They mean that the culture of this country is a mystery that is yet to be unveiled. Other researchers say that the culture is exceptionalism (Neil & Kean, 1997). The culture also includes some principles, which evolved from the Native Americans including other cultural and ethnic subtitles. The dominant of these cases is the inclusion of the culture of African Americans and different cultures from Latin Americans. These cultures are highly exported to the modern world through mass media such as television, which are the greatest influencers in the modern world. Other influencers have been radio, music and books (Plotnicov, 1990). There is no official language in the US but 30 federal states have passed a legislation, which makes English the official language. However, the culture of this country accommodates other foreign languages. There are 891 different languages spoken in this country Spanish being the second language spoken by many people. I am conversant with the English language and this would not pose a threat when I go there to do business. Being from United Arabs Emirates, the dominant religion in my country is Islam. The Muslim people are mostly conservative in their culture and like to uphold what they believe in. However, the religion of America is mostly Christian. This has shaped the country a lot in terms of their attitude. Majority of the Americans claim that religion played an important role in their lives. This is according to Pew Global Attitudes Project, of

2013 to 2017 - China Market Soft Drink Manufacturing Research Report Essay Example for Free

2013 to 2017 China Market Soft Drink Manufacturing Research Report Essay In China, soft drinks refer to those natural or artificial beverages with the alcohol content less than 0. 5% in the total volume. Small amount of alcohol may be contained in a soft drink, but such alcohol is the ethyl alcohol which is used in dissolving essences, flavorings and pigments, or the by-products of lactic acid beverages. With the rapid increase in Chinese peoples living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products enjoy great popularity in China, the market demand is huge. Currently, there are various types of soft drinks sold in the market with many strong competitors. In 2012, the total output volume of China soft drinks is 130. 2401 million tons, increasing by 10. 73% YOY. From 2000 to 2012, the output volume of China soft drink industry increased by 7 times, with a CAGR of 20. 7%, which is far higher than the growth rate of GDP, presenting a well development competence. When the output volume increases, the varieties of China soft drinks also increase to provide more options for consumers. See more:Â  Masters of Satire: John Dryden and Jonathan Swift Essay Among all varieties of soft drinks, carbonated beverages take up the largest proportion of China soft drink industry, while the proportion of natural mineral water in soft drink industry increases continuously. At present, carbonated beverages, bottled drinking water, fruit and vegetable drinks and tea drinks have become the four major categories of soft drinks in China. In 2012, the output volume of carbonated beverages was 13. 1129 million tons, decreasing by 18. 38% YOY. The output volume of fruit juices and vegetable juices was 22. 2917 million tons, increasing by 16. 09%. The output volume of bottled drinking water amounted to 55. 6278 million tons, up by 16. 16% YOY. And the output volume of other drinks reached 39. 2077 million tons, increasing by 13. 76% YOY. China soft drink market can be divided into several major market segments, including carbonated beverages, fruit and vegetable beverages, bottled drinking water, tea drinks, protein beverages and other drinks. For a long period, bottled drinking water and carbonated beverages have accounted for the largest proportion of the market, followed by protein beverages and fruit and vegetable beverages. Tea drinks have also increased their market share and created a huge consumption market. However, with the development of social economy, the improvement of peoples living standard and the formulation of healthy consumption concept, the competition structure of soft drink market will encounter a great change. Influenced by the emerging healthy consumption concept, it can be predicted that the proportion of carbonated beverages in the market will decline, while healthy beverages, such as tea drinks, protein beverages and fruit and vegetable juices, will become the mainstream of the market in the near future. However, consumers of carbonated beverages are mainly between 16 and 25 years old, mainly teenagers. They worship fashion instead of nutrition. Since such young consumer group is unlikely to diminish, there is a huge market demand for carbonated beverages. Therefore, it will take a long-term process to lower the carbonated beverage market. In recent years, functional drinks have become the highlight in China soft drink market. It indicates that China functional drink market has been established after a period of market development. At present, China functional drinks mainly include sport drinks (with Mizone and Gatorade as representatives), energy drinks (with Red Bull and Lipovitan as representatives), and vegetable protein drinks (with Jiaduobao and Wong Lo Kat as representatives). There is a huge market potential for China functional drinks. As a sun-rising industry in China, soft drink industry enjoys consumption per capita much lower than that of developed countries. Rural residents spend much less on soft drinks. Based on the huge domestic market, there is an enormous development space for China soft drink industry. With high degree of marketization, China soft drink industry has attracted many international drink magnates to establish their businesses in China, which will result in fierce market competition. Besides, confronted with the new situation, the competition of China soft drink industry has been transferred from product competition to industry chain competition. In this sense, the marketing model of soft drink enterprises has also been transferred from brand operation into channel model and structure and channel management. Channel resources, especially terminal resources have become the focus of competition. It is estimated by CRI that the output volume of China soft drinks will maintain a growth rate of over 8%, which will be higher than that of GDP. Through this report, the readers can acquire the following information: Supply and Demand Status of China Soft Drink Industry Operation Status of Sub-industries of China Soft Drink Industry Competition Status of China Soft Drink Industry Major Soft Drink Manufacturing Enterprises in China Influencing Factors and Development Trend of Soft Drink Industry Investment and Development Recommendations for Soft Drink Industry The Following Enterprises and People are proposed to purchase this report: Soft Drink Manufacturing Enterprises Upstream Soft Drink Enterprises, Such as Essence Manufacturing Enterprises, Pigment Manufacturing Enterprises, and Enterprises in Charge of Packing Soft Drink Distributing Enterprises Investors and Research Institutes Concerned About Soft Drink Industry Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526 Table Of Content 1 Overview on China Soft Drink Manufacturing Industry, 2012 1. 1 Definition and Category 1. 1. 1 Definition 1. 1. 2 Industry Chain of Soft Drink Manufacturing Industry 1. 2 Major Products 1. 3 Role of Soft Drink Manufacturing Industry in China Economy 2 Development Environment of China Soft Drink Manufacturing Industry, 2012-2013 2. 1 Economic Environment 2. 1. 1 China Economy 2. 1. 2 Global Economy 2. 2 Policy Environment 2. 1. 1 Analysis on Policies 2. 1. 2 Policy Trend 3 Operation Status of China Soft Drink Manufacturing Industry, 2008-2012 3. 1 Current Status 3. 1. 1 Total Output Value 3. 1. 2 Output Volume 3. 1. 3 Fixed Asset Investment 3. 1. 4 Industry Scale 3. 1. 5 Operation Status 3. 1. 6 Financial Index 3. 2 Regional Distribution 3. 2. 1 Scale Distribution 3. 2. 2 Profit Distribution 3. 2. 3 Guangdong 3. 2. 4 Henan 3. 2. 5 Jiangsu 3. 2. 6 Zhejiang 3. 2. 7 Shandong 4 Competition Status of China Soft Drink Manufacturing Industry, 2012 4. 1 Barriers to Entry and Exit 4. 2 Competition Structure 4. 2. 1 Bargain Ability of Upstream Suppliers 4. 2. 2 Competition Among Existing Enterprises 4. 2. 3 Bargain Ability of Downstream Clients 4. 2. 4 Threats of New Entrants 4. 2. 5 Threats of Substitutes 4. 3 Development Features 4. 3. 1 Mergers and Acquisitions by Foreign Capital 4. 3. 2 Preference for Brand Consumption 4. 3. 3 Product Competition Transferring to Industrial Chain Competition 4. 3. 4 Rich Product Varieties 4. 5 Operation Models 4. 5. 1 Business Model 4. 5. 2 Profit Mode 5 Industry Chain of China Soft Drink Manufacturing Industry, 2012-2013 5. 1 Upstream Industries 5. 1. 1 Fruit Industry 5. 1. 2 Vegetable Industry 5. 1. 3 Sugar Industry 5. 1. 4 Package Industry 5. 1. 5 Influences of Upstream Industries on Soft Drink Manufacturing Industry 5. 2 Downstream 5. 2. 1 Resident Incomes 5. 2. 2 Resident Consumption Expenditures 5. 2. 3 Influences of Downstream Industries on Soft Drink Manufacturing Industry 6 Sub-industries of China Soft Drink Manufacturing Industry, 2008-2017 6. 1 Carbonated Beverage Industry 6. 1. 1 Operation Status 6. 1. 2 Regional Distribution 6. 1. 3 Development Trend 6. 2 Bottled Drinking Water Industry 6. 2. 1 Operation Status 6. 2. 2 Regional Distribution 6. 2. 3 Development Trend 6. 3 Fruit Vegetable Juice Industry and Fruit Vegetable Drink Industry 6. 3. 1 Industry Overview 6. 3. 2 Regional Distribution 6. 3. 3 Development Trend 6. 4 Milk Beverage Industry and Vegetable Protein Drink Industry 6. 5 Solid Drink Industry 6. 6 Tea Drink Industry and Other Soft Drink Industry 7 Major Soft Drink Manufacturing Enterprises in China, 2012 7. 1 Hangzhou Wahaha Group Co. , Ltd. 7. 2 Master Kong Drink Holdings Co. , Ltd. 7. 3 VV Group Co. , Ltd. 7. 4 Uni-president (China) Investment Co. , Ltd. 7. 5 Coca-Cola Bottle Manufacturing (Dongguan) Co. , Ltd. 7. 6 Xiamen Yinlu Foods Co. , Ltd. 7. 7 Red Bull Vitamin Drink Co. , Ltd. 7. 8 Jiangxi Runtian Beverage Co. , Ltd. 7. 9 Nongfu Spring Co. , Ltd. 7. 10 Beijing Huiyuan Food and Beverage Group Co. , Ltd. 7. 11 Coconut Palm Group Co. , Ltd. 7. 12 Jiaduobao Group 8 Forecasts on Investment and Development of China Soft Drink Manufacturing Industry, 2013-2017 8. 1 Influencing Factors on Development 8. 1. 1 China economy 8. 1. 2 Governmental Policy 8. 2 Forecast on Market Supply and Demand 8. 2. 1 Forecast on Supply 8. 2. 2 Forecast on Demand 8. 3 Forecast on Product Development Trend 8. 3. 1 Market Trend of Healthy Drinks 8. 3. 2 Compound Drinks 8. 3. 3 Functional Drinks 8. 4 Recommendations on Investment and Development 8. 4. 1 Investment Opportunities in Sub-industries 8. 4. 2 Regional Investment Opportunities List Of Charts Chart Category of Sub-industries of China Soft Drink Manufacturing Industry Chart Analysis on Major Products of China Soft Drink Manufacturing Industry Chart Related Policies of China Soft Drink Manufacturing Industry, 2012 Chart Total Output Value of China Soft Drink Manufacturing Industry, 2008-2012 Chart Total Output Volume of China Soft Drinks, 2008-2012. Chart Number of China Soft Drink Manufacturing Enterprises, 2008-2012 Chart Total Assets of China Soft Drink Manufacturing Industry, 2008-2012 Chart Scale of China Soft Drink Manufacturing Industry by Region Chart Analysis on Profits of China Soft Drink Manufacturing Industry by Region Chart Total Output Value of China Carbonated Beverage Industry, 2008-2012 Chart Output Volume of China Carbonated Beverages, 2008-2012 Chart Sales Revenue of China Tea Drinks and Other Soft Drink Manufacturing Industries, 2008-2012 Chart Forecast on China Soft Drink Output Volume, 2013-2017 Chart Forecast on China Soft Drink Sales Revenue, 2013-2017. Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526

Symbol of the Bull in Greenleaf Essays -- Flannery OConnor Greenleaf

Symbol of the Bull in Greenleaf Animals are often used by authors of novels and short stories as literary symbols. In "Greenleaf," a short story by Flannery O'Connor, a bull is used to represent Jesus Christ. O'Connor does this according to how the bull looks, how it is rejected, and how it seems to offer grace to Mrs. May. The first way O'Connor uses the bull to represent Christ is by appearance. A few times in the story the bull seems to be lit up like the sun or by the moon. This is comparable to Jesus because many people imagine Christ as a person or a spirit with rays of light flowing from Him. Also, to believers, Christ is their light as He leads them in life. Another time the bull looks like Christ occurs when it has the wreath stuck on its horns. O'Connor writ... Symbol of the Bull in Greenleaf Essays -- Flannery O'Connor Greenleaf Symbol of the Bull in Greenleaf Animals are often used by authors of novels and short stories as literary symbols. In "Greenleaf," a short story by Flannery O'Connor, a bull is used to represent Jesus Christ. O'Connor does this according to how the bull looks, how it is rejected, and how it seems to offer grace to Mrs. May. The first way O'Connor uses the bull to represent Christ is by appearance. A few times in the story the bull seems to be lit up like the sun or by the moon. This is comparable to Jesus because many people imagine Christ as a person or a spirit with rays of light flowing from Him. Also, to believers, Christ is their light as He leads them in life. Another time the bull looks like Christ occurs when it has the wreath stuck on its horns. O'Connor writ...

Ban the Use of Phones While Driving

At present, mobile phones have become an integral and necessary part of American life, which is almost entirely different more than a decade ago, when mobile phones were still considered a luxury by many Americans. Perhaps one of the best evidence of its necessity for every American has been the experience of September the 11th, when hundreds of mobile phone calls were made, sending messages of love, hope, despair, grief and sadness.On the other hand, the mobile phone industry has already overwhelmingly penetrated the mass market, notwithstanding the seemingly endless production of high-end, high-tech models for the upscale markets. Even in developing countries such as the Philippines, mobiles phones have become an utter necessity, as even landless peasants and urban slum dwellers brandish mid-end mobile phones from Nokia, Sony Ericsson and Motorola, to the extent that sometimes, food on the table is sacrificed to simply ensure that their mobile phones are fully operational.On the ot her hand, mobile phones are now being used as the catch-all mobile equipment for the cosmopolitan individual, with endless features being introduced in a single phone, such as GPS systems, roadmaps, hi-speed internet access, mp3 players, high-pixel cameras, among many other things which have transformed the mobile phone from a mere communications equipment to the ultimate gadget of the contemporary times.The sleek and chic phones are used everywhere, for as long as the batteries work and a network signal is present, even while driving cars in heavy traffic and on the freeway. As a result, this almost non-stop of the mobile phones has posed new physical and cultural problems which must be re-examined and prevented. This paper will examine these problems in the context of mobile phone use while driving a vehicle and it shall argue for the prohibition of its use in the context given above.There is no better argument for the prohibition of the use of mobile phones while driving a vehicl e than the limitless possibility of vehicular accidents while operating a mobile phone, especially on freeways. This possibility of accidents does not involve only the conventional use of mobile phones during driving, such as voice calling and text messaging, but includes all the other added functions of the contemporary mobile phone, including playing its built-in games, taking pictures, choosing mp3 playlists, among others.In the Republic of the Philippines, the world-renowned text messaging capital of the world, an ordinance is enforced banning the use of mobile phones while driving a vehicle, with heavy fines imposed if found guilty by law enforcement agents, notwithstanding the possibility of full revocation of driving privileges for indefinite periods.According to the Manila Times, a widely respected broadsheet of national circulation, the Metro Manila-wide ordinance was enacted by the different cities and municipalities encompassing the Philippine’s National Capital Re gion mainly for the public good and order, as thousands of vehicular accidents in the Philippines have identified cell phone usage while driving vehicles as the proximate cause of these accidents (Reyes, 2006).These accidents do not include car-to-car collisions alone, but includes pedestrian deaths and damages to property, particularly government property, that the economic costs of these accidents are to the utter disadvantage of the Filipino public. More so, it is a fundamental idea in driving school that even little distractions to the full concentration of driving a vehicle can lead to unwanted results, as the hand-eye coordination between the wheel and the road is greatly diminished, even if the driver simply pushes a few buttons to access his mp3 playlists.Driving involves split-second decisions which, if interfered with, may lead to violent car crashes and even deaths. These alarming situations have even stirred into action major mobile phone companies such as Nokia, the mob ile phone of choice by many Filipinos, to launch information and advocacy campaigns discouraging the use of mobile phones while driving, which was creatively called Phonethics.According to the SME Community Philippines magazine (2006), Nokia Philippines advocated an educational platform to remind the public about the responsible use of cellphones in which the campaign was broadcast in mainstream tri-media and supplemented by road signs along major thoroughfares of key cities nationwide, especially in the light of increasing road accidents, petty crimes and social faux pas attributed to the relentless use of these mobile devices.Another decisive argument against the use of cellphones while driving is the spawning of culture of over-reliance to mobile gadgets for a wide array of human activity, to the extent that it breeds delinquency and irresponsibility in the guise of greater efficiency of work and communications. While it is true that the advent of mobile phone communications has revolutionized the way people connect with each other, sometimes it is being used as an excuse of failure to perform duties and responsibilities well. A sad yet relevant example is the shocking Virginia Tech massacre that has moved the world into sorrow.While the killings were occurring, the students had absolute access to electronic gadgets such as laptops and mobile phones to communicate to state security forces and media the grim events that were presently happening in their school. It is true that their calls were very important for the quick response of policemen, but such an over-reliance to the speed at which messages can be sent and processed to government agencies, tacitly overlooked the more important necessity of the school having a comprehensive emergency security plan to prevent atrocities of this magnitude from ever occurring.On a lighter note, it also breeds delinquency and irresponsibility because mobile phone calls while driving are usually done to reassure colleagu es, friends, and family members as to their exact location as of the moment, especially when there are scheduled meetings and appointments. If people were more professional and cordial in keeping commitments and promises, such reassurance might not even be needed anymore, thus, saving the person from the economic costs of a voice call, and the physical risks of accidents.Most importantly, mobile phone use while driving, in whatever form, prospectively endangers the right to life and property, not only of the driver using the mobile phone but also those who may be inconvenienced as a result of vehicular accident that ensues. As such, the state, in the exercise of its police power, has every right to intervene and prohibit its use and enjoyment to promote the public good and welfare of the majority of its citizens and curtail the social evil of vehicular accidents from frequently occurring in the streets of its jurisdiction.The evils as a result of mobile phone use while driving does not only prejudice human life but the general enjoyment of property as well. In all of these, there is a recognition that the use of mobile phones per se is greatly beneficial to the majority of the population, save for its use while driving a vehicle as the social evil that results from it is too grave to warrant a lenient position from the state and concerned citizens. The technology of mobile phones continues upgrading as every new model is released to the markets of the world, which must be fully supported and encouraged even by the government.However, for as long as no acceptable security features are presently equipped in current mobile phones to stem the loss of concentration while driving, there is no reason whatsoever to continue allowing its use while driving vehicles. Works Cited: 1. Reyes, C. (2006, August 20). MMDA: Unwelcome do-gooder. The Sunday Times. Retrieved from http://www. manilatimes. net/national/ 2006/aug/20/yehey/top_stories/20060820top4. html on 23 April 20 07. 2. Adding Social Value to Your Brand. (2006). SME Community Philippines magazine, Vol. 1 No. 3.

Marketing analysis of Famous Amos (Singapore) Essay

Famous Amos was established in the year 1983 in Singapore. It is now under Kellog’s Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs and wants of the audience. Famous Amos is also widely distributed in the island. Famous Amos targets audience are mainly the cookies and chocolate lovers. However, they segment their products Geographically; around the world, Demographic; targeting kids, young adults and adults, Psychographic; interest in chocolate cookies, and Behavioral Segmentation; can be used in any occasion. Famous Amos strength is mostly on its superior quality product and its weakness is mainly on its marketing skills, which is promotion. This is because, they did not advertise as frequent to inform the consumer about its existence. Famous Amos opportunity is having international expansion and threats that it may face is the increase in aging population when its target audience are mostly young adults. Famous Amos competitor is Mrs. Field and Little Jerry’s Place. Mrs. Field is its major competitor as they are selling mostly the same and it is also known. However, Famous Amos still stays competitive by continuing to produce new products and packaging designs to strengthen their competitive positions. Company Profile of Famous AmosFamous Amos was found by Wally Amos. He was a veteran who worked as a talent agent with William Morris Agency. He started with sending home-baked chocolate cookies to celebrities mainly to attract them before opening a store in Los Angeles, California on 10 March 1975. By 1985, his sales had grown to more than $10 million. By then the people around the world could see how â€Å"famous† Famous Amos is. However, between 1985 to 1989, Famous Amos went through four different owners since inception. The President Baking Company bought the brand from the Shansby Group in 1992 before Keebler foods purchased the President Baking Company in 1998. Kellogg’s Company then bought over Keebler in 2001. Thus, Famous Amos is now part of Kellogg’s Company. It was only then Famous Amos came to Singapore. Famous Amos was first established in Singapore in the year 1983. It serves the cookies lovers varieties of cookies flavour to choose from. Famous Amos is categorized as one of the Food and Beverage industry and Bakery sector in Singapore which they specialised in cookies, muffins and brownies. With 13 stores located island wide, their minimum requirements of Corporate Structure for each store are one Service Provider and a Baker. These are number of employees who serve the customers at each branch of the stores. Famous Amos also then came out with a new way in reaching the market. They produce the packed Famous Amos Cookies that is convenient to be sold at Convenient Shop such as NTUC Fairprice and Cheers. These are for the convenience of the cookies to be reached (manufactured) around the world without having the physical stores at a country or region. Famous Amos does not have any specific mission and vision since it is now part of the Kellogg’s Company. However, they have a tag line, which states that Famous Amos is â€Å"Truly the Chip Made for the Next Generation†. This shows that they want to serve its original and the best cookies made from generation to generation. Overall, Famous Amos has gone through around the world. They served the people around the world with its finest and freshly made cookies. With these, Wally Amos is now known as the father of gourmet cookie industry. Marketing PhilosophyFamous Amos adopts the Product Concept. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. They focus on making superior  products and improving them over time. Thus, based on Famous Amos, we can see that it offer the most quality, which are their finest and freshly baked cookies. They bake their cookies at their each stores everyday to make sure that its cookies are always fresh. Famous Amos also produced the packets one without changing its concept in serving quality cookies. They make sure that the taste of their cookies stays the same. This is to make sure that their performances meet the standard of the consumers. Marketing OfferFamous Amos is a Profit Organization. It offers mainly Cookies. It serves the finest in freshly baked cookies. It satisfies the wants of its customer due to its freshness of products. They offer nine flavours such as â€Å"No Nut Chocolate Chip and Chocolate Chip Pecan†. Their product includes Cookies, Speciality Cookies, Soft â€Å"N† Chewy Cookies and Cookies Cakes. It also includes a wide range of Muffins and Brownies. However, the core benefits that customer received is actually the exceptional taste of Famous Amos Cookies. SWOT AnalysisInternal Environment (Strengths & Weaknesses)Famous Amos brand is the ultimate strength for the company. Its brand â€Å"Famous Amos† shows it all about them being a â€Å"famous† cookie company. To add with it, Famous Amos received an International Brand Recognition, which is widely recommended and recognised. Famous Amos also has the reputation for its homemade cookies. It has a unique taste that would always attract buyers and especially chocolate cookies lover. Being a product company that is Halal Certified is also strength as it does not limit its product to only non-Muslim but to Muslim people too. Its product that is well distributed in Singapore is also a strength to Famous Amos as it reached its target audience easily. Its packed cookies are also convenient that people can purchase almost everywhere. Famous Amos also provides delivery service that makes it easier and convenience for the customer who bought it online. Its Research and Development (R&D) department also make sure that they always improve on its products and packaging design so that they remain competitive company.  Famous Amos also provides training for its employee to provide good services to the customer. Famous Amos does not need experience bakers and only required a minimal space for its store to operate. Therefore, it is cost effective for Famous Amos and act as a strength to the company. Famous Amos main weakness is in its marketing and promoting as it does not advertise its product as frequent that would inform consumer about its new product or its new stores. These will not create a want for consumer to consume its products as advertisement usually attracts the public and advertisement help to reach the public geographically. It also shows that the public are lack of information about its products. External Environment (Opportunities & Threats)Famous Amos operates stores world wide and it has successfully grow in every market it operates. This shows that Famous Amos has the opportunities in its international expansion. It is the best way in expanding its market. Famous Amos also has the opportunity to develop new strategic ways to increase their profitability. They may ask customer for suggestions or they can give suggestions and ask customer to give opinion. For example, Famous Amos can ask consumers for suggestion if they might want to produce other food products besides cookies to be sold in its stores. However, reports have shown that there is more aging population in Singapore. This will thus be a threat to Famous Amos Cookies as their target audience are mostly kids, young adults and adults. Cookies are also considered bad for health, especially when it contains a lot of sugar. This can also be a threat to the company as government has been encouraging the public to have a healthy lifestyle. Consumers will then avoid consuming something that they might consider unhealthy for them. Target Customer SegmentsFamous Amos basically targets those Cookies and Chocolate Lovers. These are their main customer they are targeting at. However, to be specific, Famous Amos segments their products through marketing segmentation. They are Geographic, Demographic, Psychographic and  Behavioural Segmentation. Famous Amos segments their product geographically generally to attract Cookies Lovers around the world such as the one in Melbourne Shopping Centre in Australia. In Singapore, Famous Amos scattered its stores island wide and it is usually at places that is at convenient to the consumers. For example, they have a store in Compasspoint located in Sengkang which caters the needs for the North-East people and Tampines for the convenient of the East people. Demographic Segmentation segment markets by age, gender, income, education, occupation, religion and race, ethnic background and family life-cycle or size. Famous Amos segments their products within most of these parameters such as the age, income and family size. Age is actually concerning anyone above 3 years old but specifically teenagers and adults of both genders. Their price is relatively affordable for consumers to buy it. They also provide packaging for immediate consumptions and as well as larger family size packs. This means that they do cater to these markets segments to attract buyers with large family size. Psychographic Segmentation consists of social class, lifestyle and personality. Famous Amos mostly segments its market through lifestyle. Lifestyle is a person’s pattern of living as expressed in his or her activities, interests and opinions. When a person bought the Cookies, this may show their interest in consuming the chocolate cookies. Lastly, Famous Amos segments their products through Behavioural Segmentations which segment markets through occasions, benefits sought, user status, usage rate and loyalty status. However, in Famous Amos case, they markets through occasions and target the gift giving market. They provide special promotions and labels for special occasion. For example, they provide hampers and gifts that customer can give at any occasion. Famous Amos also offer benefit sought to the customer from its appealing gift designs. Their gift tins, hampers and products have since to become a gift to be treasured by the person who receives it and a pleasure for the one who gives it. This is the benefits sought a customer may receive. Needs and DemandsTherefore, Famous Amos target audience needs are basically to eat or to have a snack. However, the consumer wants Famous Amos Cookies to satisfy their need. Thus, when the consumer finds a need and has the purchasing power, they will then demand for high quality Famous Amos Cookies. Competitor AnalysisFamous Amos competitors are Mrs. Field and Little Jerry’s Place. Mrs. Field is Famous Amos major competitor as it sells exactly the same as Famous Amos which is cookies, brownies and muffins. Mrs. Field are also its competitor as Mrs. Field is also well-known food and beverages products. Little Jerry’s Place is also a competitor to Famous Amos as it sell cookies and muffins too. Mrs. Field products are slightly the same as Famous Amos as they provide a range of products from cookies, nibblers, cookie cakes, brownies to muffins with a wide range of flavours. In Little Jerry’s Place, they sell only cookies but claim to offer slightly more varieties than Famous Amos and they differ by the taste as Little Jerry’s Place contains more milk, thus the rich milky taste. Mrs. Field prices are considerably the same as Famous Amos whereas Little Jerry’s Place cookies prices are cheaper as compared to Famous Amos. This is a way for Little Jerry’s Place to attract customer, which is to provide good products with low price. Mrs. Field has 8 stores located mainly around the town area and at Singapore Changi Airport. Little Jerry’s Place have 3 stores, located in West Mall, Square 2 and Ang Mo Kio Hub. This shows that Famous Amos has the advantage over its competitors for its distribution area. Mrs. Field offers 10 percent discounts vouchers and season’s offer through its website. Thus, those internets savvy might have the chance to get  discount if they came across the website. Mrs. Field also have Students Special promotion, which is free flow of drinks when dining-in before 6 in the afternoon. Little Jerry’s Place also have a current promotion. They offer one free Muffin if the customer buy four of its Muffin. Both Mrs. Field and Little Jerry’s Place promotions are to attract more customers to buy their products. However, in this case, Mrs. Field has an advantage over Little Jerry’s Place as they target the students which can be the main consumers of cookies industry. Famous Amos is definitely the market leader as it is widely known and recognised around the world. Mrs. Field main strength over Famous Amos is the promotion. Mrs. Field promotions are always up to date as compared to Famous Amos. Mrs. Field shop is also attractive. However, another factor besides being a known brand, Famous Amos has an irresistible aroma that other shops like Mrs. Field and Little Jerry’s Place does not have. Little Jerry’s Place weakness to Famous Amos is its new entry to the market. It is still unknown and does not have any official websites for the consumers to check out their details. Thus, Famous Amos has advantages over Little Jerry’s Place due to Little Jerry’s Place weakness. With these, Little Jerry’s Place could not challenge the Famous Amos high quality, freshly baked and irresistible taste of its chocolate chip cookies. Famous Amos continues to provide its customer with the delicious sweet treats. They make sure that they always meet the standard of its customer by their performance in providing the finest in freshly baked cookies. They also continuously rolls-out new products and packaging design to strengthen their competitive position. Marketing Strategies (4Ps)ProductFamous Amos is classified as a Convenient Product. Convenient Products are products that are purchased frequently and immediately, sold at a lower price, mass advertising and many purchase locations. Thus, based on Famous Amos Singapore, Famous Amos is actually purchased frequently and immediately since it has many purchase locations. It can found mostly in shopping centres that are convenient to the markets. It has 13 stores located around Singapore such as in Cineleisure Orchard,  Tampines Mall and Marina Square. Famous Amos offers wide varieties of flavour for just its Cookies. This is to cater to different markets. For example, Double Chocolate Chip with Pecan targets those who really love chocolate as they offer twice the amount of chocolate chips than a normal favour such as Chocolate Chip with Pecan. Its cookies include the brand name, Famous Amos, quality level which they are known as the world’s best chocolate chip cookies and providing appealing gifts designs. It is nicely package even for own consumptions as it has its own packaging (Appendices: Pictures). PricingFamous Amos uses the Market-Skimming under the New Pricing Strategies. Market-Skimming states that company set a high price for a new product to â€Å"skim† revenues layer by layer from the market and make fewer, but more profitable sales. It is used when a product’s and image support the high price. Its costs of smaller volume could not be so high that they cancel the advantage of charging more. Market-Skimming strategies also make sure that competitors are not able to enter the market easily and undercut the high price. Famous Amos adopts these pricing strategies as it is a product of value. Their product and image thus supports the high price they are selling. The consumers are willing to pay as high as $4.20 for only 100 grams of Famous Amos Cookies that they purchased at the available stores. Competitors are also unable to enter the market easily and undercut the high price. This is due to its known brand and quality of its Cookies around the world for ages. DistributionFamous Amos has a Direct Marketing Channel. Direct Marketing Channel is a marketing channel that has no intermediaries. Famous Amos is a direct marketing channel as the cookies are baked freshly at its own stores that are located island wide in Singapore. This shows that it does not went through a number of intermediaries. However, the packed Famous Amos Cookies went through a number of  intermediaries. It has the Intensive Distribution as it aimed at having a product available in every outlet in where consumers might want it. This is to cater and meet those beyond reached of the cookies. PromotionsFamous Amos does not do any mass advertising for its product. However, Famous Amos has done a rapport with its consumers when they won the international acclaim as the world’s best chocolate chip cookies. It is so unique that it spun the birth of an entire new industry. Its cookies are special with a crisp, nutty and richly flavoured at just the right size. This is the public relations that the brand has done over the years. Famous Amos had also made contributing in helping the needy people by partnering with Community Chest in March 2006 (Appendix: Famous Amos Public Relations). This is to promote their cookies to the public. Famous Amos Website is also a public relation as it is a form of reaching and communicating with its audience through internet. Famous Amos provides Sales Promotion on its Cookies in Gift Tins, Gift Sets and Cookies in Gift Boxes. These are all the premium items that Famous Amos offers at lower prices as an incentive to buy their cookies. Strengths & Weakness of Marketing StrategiesFamous Amos products are definitely strength to the organization. Its product is well-known to the public due to its quality of cookies that always meet the standard of the consumers. It is strength as it can be a perfect choice for midmorning snacks or at any time of the day. It is so handy that it can also be brought for picnics or birthday parties. The same goes for the Packed Famous Amos Cookies. Packed Famous Amos Cookies that is usually manufactured to the convenient chop is strength too as it can easily reached its target audience. This is because convenient shops can be found easily and mostly everywhere. Thus consumers can purchase Famous at their convenient. Being well-located throughout the island is also strength for the organization because having stores island wide shows that consumers can easily purchase the products wherever they are. Famous Amos brand name is known that its pricing strategies are strength to them too. Competitors will be unable to challenge its cookies due to the product quality n well-known brand. Competitors have to make sure that their products are better than Famous Amos Cookies to compete with them. The original cookie that is being sold at the stores is strength as they do not have to go through a lot of intermediaries. These thus save the cost of the organization and eventually save cost for the customer. This is because each intermediary that the organization went through, they will usually tax the products and it will then increase the selling price. Famous Amos weakness is mainly on its promotion. It does not have mass advertising that will subsequently inform its consumer about their existence or that they are still there to offer them the delicious sweet treats, their Cookies. They also do not have any con-current sales promotions that usually attract the consumer attention. This will eventually go back to its product. Its irresistible aroma produced at its stores will be the only factor that shows Famous Amos is still alive. This will be its weakness as for those areas without the stores will then cause the consumer to forget about it. Even so, their products are still at advantage as its quality products are irresistible by most Chocolate Lovers. However, Famous Amos could not base on its products and do not make any changes to them. This is because they will soon be forgotten when a new brand arises. They have to make sure they did some activities to increase the relationship with the customer. Recommendations and SuggestionsFamous Amos promotion has always been its key weakness to its competitor such as Mrs. Field. Thus, they should improve its marketing, especially public relations. This is an important factor as they must communicate with the customer to show them that they are vulnerable to the company and they treasure them for consuming their products. Advertising  is equally important as advertisement helps in reminding customer about their existence. Distributing flyers or their pamphlet can also be done. Famous Amos may also like to offer financial benefits to its regular customer by having Frequency Programs. This will help its consumer to enjoy benefits that the company provide. They may also like to give out its pamphlet when they produce new products. This is also a form of promoting its products. Famous Amos may also want to wider their product varieties like providing Famous Amos may also like to make its place for the consumer to dine-in. This means that consumer can dine-in while enjoying the cookies and aroma of Famous Amos cookies. Famous Amos may also like to produce something new that target the older generation since Singapore is having more aging population. This also helps in widening its audience thus generate more profit. ConclusionFamous Amos is widely known in the world. However, it is always good for the company to improve any of its weakness, grab any chances, and be prepared in challenges that they will face and always be innovative that will strengthen their competitive position. In my findings, I found that Famous Amos is preferred as compared to its major competitor, Mrs. Field. This is so as when I consulted some people about cookies company in Singapore, some does not realise the existence of Mrs. Field. Even so, Famous Amos has to really improve on its marketing strategies to attract the consumers. It is because, Famous Amos has the opportunities in doing more than what they are doing currently. They should really inform the public about their new products if there is any. This is because, I did not know they produce a new product until I visited a Famous Amos store located in Tampines. There is a sign that shows that there is new Fudge Cake. When I asked one of the salesperson, they mentioned that it has been out for quite sometime. That is why it is important for Famous Amos to promote their products as to generate more profit to the company. However, one most important factor that Famous Amos has is its cookies fragrance. It  is strong and attract consumer to crave for their cookies. I also visited both Famous Amos competitor stores, Mrs. Field located in Changi Airport Terminal 3 and Little Jerry’s Place located in Ang Mo Kio Hub. Mrs. Field stores are so attractive. It has a good sense of attracting consumer by using bright metallic red as a theme to their store. Little Jerry’s Place does not really attract the public with its appearance. However, it use the strategy of promotion such as â€Å"Buy 4 get 1 free† to attract consumers to buy their product. Thus, I find that it is important for company to plan on its marketing strategies. This will help in their profit maximisation. I also realised that it is important for the company to be attractive in attracting the public attention. However, as a whole, I can say that Famous Amos has done a great job in its effectiveness of providing standard and superior quality products. Famous Amos has also stays competitive and innovative in managing its products. Websites Famous Amoshttp://www.famous-amos.com.sg/Main website of Famous Amoshttp://www.speakers.ca/amos_wally.aspxFounder of Famous Amoshttp://en.wikipedia.org/wiki/Famous_amosHistory of Famous Amoshttp://www.sugarstand.com/sc/sc0073-famous-amos-cookies.htmhttp://www.instaoffice.com/famous-amos-chocolate-chip-chocolate-chip-cookie-cookies-famous-amos-food-keebler-snack-snack-food-s.keb98067.0.7.htmInformation on Packet Famous Amoshttp://www.ncss.org.sg/about_ncss/press_release_archives.aspPress Release of Famous AmosMrs. Fieldhttp://www.mrsfields.com.sg/index.htmlMain Website of Mrs. Fieldhttp://en.wikipedia.org/wiki/Mrs._FieldsHistory of Mrs. Fieldhttp://www.asiacase.com/ecatalog/NO_FILTERS/page-GLOBIZ-653127.htmlInformation of Mrs. Field (e.g. Industry)Little Jerry’s Placehttp://www.timelessfacade.com/2007/04/amk-hub.htmlhttp://www.soshiok.com/print/9256Information websites

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